Infront Secures Broad International Media Coverage for the 2013 UCI Track Cycling World Championships
The international sports marketing company has licensed international media rights for the event to a significant number of television networks, also securing new broadcast partners for the UCI, such as beIN Sport transmitting the competition in France and Al Jazeera covering the championship for the first time in the Middle East.
In Europe the event will be also broadcasted in Belgium (VRT), Belarus (BTV), Great Britain (BBC) and the Netherlands (NOS). A pan-Asian agreement with Eurosport Asia ensures coverage in Asia, whilst the Japanese channel NHK also takes up the signal. In Brazil, Globosat covers the distribution of the event. In North America, Universal, Rogers Sportsnet and RDS broadcast across the USA and Canada respectively. In Australia, SBS has acquired the media rights.
In addition, the UCI will offer fans the chance to follow the action on the official UCI YouTube channel, with live and on-demand coverage and English commentary. A combination of live and highlight programmes will be available on www.youtube.com/ucichannel.
UCI President Pat McQuaid said: “We are very satisfied with the early results of our new partnership with Infront. The level of international media coverage achieved in a very short period of time, including two new broadcast partners for France and the Middle East, not only confirms the strong fan interest in international cycling but also Infront’s capability to deliver on its promises. Together, we are looking to build on this success to increase coverage and exposure for all other UCI cycling events.”