IMG Norway invests in SAM’s LiveTouch

IMG Norway invests in SAM’s LiveTouch for complete studio replay, highlights and production workflow

LiveTouch, Go! and SAM’s editing solutions chosen for IMG Norway’s live horse racing coverage: complete studio replay, highlights and production workflow

Snell Advanced Media (SAM) today announced that IMG Norway has selected its LiveTouch system to produce replay and highlights packages for its live horse racing coverage. The system is used to create instant content for its live studio show which broadcasts races from selected tracks in Norway, Sweden, Denmark  France, and various other international races, as well as to produce replay and highlights packages for its pre-recorded magazine show. IMG Norway worked closely with Mediability, SAM’s reseller partner for Norway, Sweden and Denmark during the system design, implementation and training stages of the project.

The system, built around two LiveTouch high speed production servers, provides users open access to all recording feeds, highlights and playlists made throughout the facility. This enables instant collaboration between replay and edit during live broadcasts. IMG Norway also selected SAM’s desktop editing solutions and Go! HTML browser/editor to allow its users to view all content from any of their media libraries remotely, from either a desktop or tablet web browser.

Trond Larsen, head of technical operations at IMG Media Norway, commented, “Mediability and SAM really understood our needs, working with us to develop a solution that removes all the restrictions we had with our previous system. LiveTouch is highly resilient and extremely versatile and can be adapted and expanded to suite any alternative workflows we may have in the future. All our operators have access to all content stored on our LiveTouch servers allowing projects to be shared instantly. Combined with the highly responsive LiveTouch panel really does deliver a game-changing sports production workflow.”


“Trotting races are action packed, and there is always something which the viewers would like to recap, like a photo finish between two or more horses. That’s when it is crucial to have extremely fast access to recordings and simple routines for marking start and end points in the video,” explained Kim Gaardvik, product manager at Mediability.

Neil Maycock, EVP and General Manager, Media Software Solutions at SAM, said, “LiveTouch offers IMG Norway the most efficient sports highlights and replay workflow on the market today. In developing LiveTouch, we consulted extensively with broadcasters around the world to ensure the system meets the rigorous needs of live sports production. We are delighted that IMG has chosen LiveTouch together with SAM’s desktop editing solutions and Go! HTML editor to upgrade its highly productive live sports workflow.”