Highlights, High-Tech and Haute Cuisine – The Audi FIS Ski World Cup Final
Along with the return of the winter weather, this Wednesday sees the start of the Audi FIS Ski World Cup Final: Over five race days, the world’s best athletes will compete for the coveted crystal globes. Partnering with the national federation Swiss-Ski, Infront Sports & Media contributes once again essential elements on both the logistical and economical side of the event – the seasonal highlight of alpine skiing. As part of its role of collectively marketing FIS World Cup events, Infront guarantees not only worldwide TV distribution in around 140 countries, but also a perfect environment for sponsors. More than 30,000 spectators are expected along the ski run from Wednesday to Sunday (13 to 17 March 2013).
High-tech delivery on the mountain side
Besides thousands of fans, more than 200 accredited broadcast journalists will be reporting on the Audi FIS Ski World Cup Final directly from the Swiss canton Grison. A total of 23 TV stations will broadcast the races live or delayed, while ten networks will feature race highlights and 14 networks will broadcast the Official FIS Magazine produced by Infront.
The Swiss public broadcaster SRG SSR will produce the international TV signal in high definition with up to 21 cameras, powered by no less than 5,000 meters of cable. At the 2011 Audi FIS Ski World Cup Final, 192 broadcast hours were watched by a cumulative television audience of 289 million worldwide.
At -10°: Sponsors feature centre stage
On the sponsorship side, Infront is providing valuable exposure across – in total – 4,000 meters of advertising space throughout the five race days for the partners of the Audi FIS Ski World Cup. Alongside official FIS sponsors Audi (Title Sponsor) and Longines (Official Timekeeper), these include Emmi, Jack Wolfskin, Milka, Helvetia, Ochsner Sport and Raiffeisen Switzerland. At temperatures below -10° Celsius, specialist teams will be on-site co-ordinating the installation of up to 60 banners per race before dawn each day. This is complemented by inflatables and further exposure around the mountainside for the brands.
“Best of the Alps”: Regional meets international
Infront Hospitality Management will be catering to the needs of approximately 5,000 VIP guests, with the total operation requiring more than 30 tons of equipment to be transported to the mountain resort. A total of 14 chefs are to prepare approximately 1,000 kilogrammes of meat, 400 kilograms of cheese and 2,000 litres of milk over the course of the World Cup Final – applying the motto “Best of the Alps”. The theme offers a combination of regional and international elements – with the Infront team working closely with coordinated local suppliers and service providers. Around 70 staff will serve guests across two hospitality areas.
“The Audi FIS Ski World Cup Final with its nine races has developed into a top level winter sport event over recent years. It is securing extensive media outreach, high levels of interest from commercial partners and appeals to ski fans from all over the world. The smooth running and management of the event onsite is a challenge – even for winter sport specialists like Infront. The entire operation requires meticulous planning and a well-rehearsed team. In the end, we not only want to contribute to the economic success of the event, but offer a perfect sports experience for all”, says Bruno Marty, Infront's Executive Director Winter Sport.