Formula 1® chooses M2A CONNECT to distribute live race streams to broadcast and OTT partners

posted:

06/07/2020

M2A CONNECT will acquire, route and distribute Formula 1’s premium live video feeds to broadcasters globally

M2A Media, leading innovators in cloud-based video solutions, today
announced that its just-released cloud-IP transport service, M2A CONNECT, has been adopted by
global sports brand, Formula 1®, to acquire, process and distribute the motorsport brand’s live
content to global broadcasters and sports rights owners.

M2A CONNECT provides Formula 1 with an event-based cloud-IP transport service to manage
secure entitlements of their live content. M2A Operations deliver the service using the M2A
CONNECT console to monitor confidence feeds and the underlying Amazon Web Services (AWS)
Elemental Media Services.

Operating as an orchestration layer over AWS Elemental MediaConnect, AWS Elemental
MediaLive, and AWS Elemental MediaPackage, M2A CONNECT offers Formula 1 a single userfriendly
web console and RESTful API. M2A CONNECT gives Formula 1 the capability to setup live
sources, schedule events, add subscribers and entitlements, monitor live streams, create live
event workflows and deliver tailored live video across multiple regions to diverse receivers.

Formula 1 has also engaged M2A Media’s 24/7 Operations service, alongside M2A CONNECT.
Setting up and securing events, enabling last-minute changes and eyes-on-glass monitoring
assure Formula 1 faultless end-to-end transmission and broadcast grade SLAs.

Trevor Turner, Head of Media Systems Development at Formula 1, said: “The M2A Connect
service is a step change in the evolution of Formula 1’s broadcast distribution model. M2A CONNECT will, in essence, allow F1® to service a greater number of broadcast partners in a more
flexible and cost-effective way and will help us distribute a greater volume of live race content
than ever before. The team at M2A understands the challenges we face as a global sports brand
and has responded to these challenges with a next generation media service that will help carry
us into an IP over cloud-led future.”

Marina Kalkanis, CEO at M2A Media said: “We were delighted when Formula 1 came to us looking
for a solution to their live video distribution challenges. Formula 1 recognises that delivering
their live video over IP in Public Cloud is the future, especially when targeting next generation
platforms. M2A CONNECT, supported by M2A Operations’ 24/7 service and leveraging AWS
Elemental Media Services, provides Formula 1 with a robust video over IP transport platform
allowing them to adapt and flex as their distribution landscape evolves.”

“Formula 1 delivers the world’s most popular open wheel racing to more than 1.9 billion
television and digital viewers. We are delighted that M2A CONNECT leverages AWS Elemental
MediaConnect to add a quality-of-service layer over standard IP transport, enabling
uninterrupted live video connections with built-in packet recovery and AES encryption to reliably
and securely distribute Formula One’s premium live racing content to authorized distribution
partners,” said Mike Callahan, Head of Media Solutions Marketing at Amazon Web Services, Inc.

About M2A Media
M2A Media supports broadcasters and sports rights owners deliver live events at scale. Our API driven
cloud-native technology is backed up with 24/7 operational support and mission critical SLAs. For M2A's
customers, speed of innovation keeps them at the vanguard of live delivery and optimises the viewer
experience. Our progressive engineering and agile approach enable our confident, continuous and rapid
development.

Our best-in-class live video products are trusted by customers such as F1, DAZN, ITV, Channel 4 and
BritBox.