Dorna thrills MotoGP viewing audience with Viz Arena virtual and augmented reality graphics
“Our fans crave real-time data during races that help tell the story unfolding on the track. It’s as important as the race itself,” said Sergi Sendra, Senior Director, Media Content, Technical and Production Departments at Dorna. “Viz Arena helps us deliver that in a visually compelling way that brings even more excitement to our viewing audience.”
“Virtual graphical enhancements can be applied through Viz Arena to any sporting event,” said Jonathan Roberts, Global head of Vizrt Sports. “The calibration process and the graphical workflow is simple with minimal training for operators.”
Viz Arena employs unparalleled and robust image-based camera tracking and image processing to deliver value to clients. This technology enables tracking of cameras in real-time, based on the video feed only and makes it possible to apply virtual graphics from the studio. Without the need of mechanical tracking heads, Viz Arena delivers striking results saving costs and resources but, more importantly, reducing the stadium or venue footprint. The value of deploying pure software and image-based solutions increases during the on-going pandemic as it allows customers to produce content remotely without needing people or gear on-site.
For more about how Vizrt’s software-defined visual storytelling products generate viewer excitement for MotoGP with Dorna, click here and here. Viz Arena delivers on the promise of ‘more stories, better told,’ the purpose of the Vizrt Group.
Vizrt is the world’s leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. More than three billion people watch stories told by Vizrt customers everyday including from media companies such as CNN, CBS, NBC, Fox, BBC, BSkyB, Sky Sports, Al Jazeera, NDR, ZDF, Star TV, Network 18, Tencent, and many more. Vizrt is a global and diverse company with over 700 employees, operating in 30 offices worldwide with 52 nationalities, and recently has acquired IP-based, software-driven live video solution company, NewTek.