Citizen Becomes New Timing Sponsor of bet-at-home Cup in Kitzbühel

Infront negotiates a two-year partnership between the watch manufacturer and the world-class ATP tennis tournament

Citizen, the Japanese watch manufacturer, is to become the new Timing Partner of the bet-at-home Cup in Kitzbühel. The agreement was negotiated by the international sports marketing company Infront Sports & Media, together with the tournament organisers Kitzbühel Tennis Club (KTC). The tournament guarantees Citizen excellent worldwide media exposure with broadcast coverage in more than 100 countries as well as an attractive platform for customers and business partners.

As timing sponsor, Citizen will receive an extensive advertising presence on and off the court. This includes branding on the timing display at the Centre Court, spots on the stadium video wall and board advertising on two additional Match Courts. Citizen will also receive a hospitality contingent alongside other advertising and promotional opportunities on site.

Herbert Günther, President of the Kitzbühel Tennis Club, is excited about the new partnership: “With Citizen, we have another international sponsor that has recognised the great potential of the Kitzbühel tournament. Together with Citizen we will continue to build on the positive development of the tournament into the future."


Citizen is also a long-term partner of the U.S. Open and is highly selective of its sponsorship engagements, committing only after intensive evaluation and analysis. This makes it even more gratifying that the bet-at-home Cup has met the high specifications of the company. Managing Director of Citizen Europe, Takashi Yamamoto, said: “For many years Citizen has been recognised for its sportive and innovative watches and has a well-established and strong connection to tennis. We are pleased to resume our commitment to the sport in Europe as the official Timing Sponsor of the time-honoured Kitzbühel tournament and to have the KTC by our side as a strong and successful partner.”