Imagine Dragons Entertaining Fans with Music and Gameplay
"The band is always looking for ways to connect to fans on a personal level, and their new Twitch channel is the next step in that endeavor. By live streaming from their Smoke + Mirrors Tour, they’re able to take fans with them behind the scenes in locations around the world," explains Mac Reynolds, the band's manager.
Turner Pope, Imagine Dragons’ project manager is responsible for the initiative. “The Telestream guys have been really supportive,” says Pope. “With Wirecast, we can stream live from anywhere with a decent Internet connection using our mobile setup of Blackmagic cameras and switcher, and Razer computers."
With Wirecast, users can easily stream to popular streaming video platforms and CDNs such as Ustream, Twitch, YouTube, Azure, and Akamai. For Imagine Dragons, Turner and the team chose Twitch as the best option for the band and the fans, because of the channel's popularity and strong support for gaming communities. Wirecast allows the band to connect their cameras, microphones, and even their Blackmagic Design’s ATEM switcher to stream directly to their Twitch channel at the click of a button.
Imagine Dragons plans to live stream at various stop during their current tour. Viewers can see their live stream, and watch past videos at http://www.twitch.tv/imaginedragons/
Wirecast is the only cross-platform, all-in-one live streaming production software that enables capture, live production, and encoding of live streams for broadcast to multiple servers and platforms simultaneously. Wirecast is ideal for streaming or recording live internet shows, broadcasting breaking news and sports, streaming live concerts and games, transmitting church services, corporate meetings, lectures and more. Pro production features include live scoreboards, 3D virtual sets, chroma key support, advanced audio controls and more.
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world’s most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; captioning; playback and inspection, delivery, and live streaming; as well as automation and orchestration of the entire workflow. Telestream corporate headquarters are located in Nevada City, California. The company is privately held.