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IBC 2010 - 1300+ Exhibitors in Amsterdam

Europe's Broadcast Exhibition

• Conference adds Keynote
• Stereoscopic 3D in Focus
• The New Technology Campus
• Connected World
• Business Briefings

Conference adds keynote

The IBC Conference sets the agenda for the industry for the following year, and Friday 10 September will see it host a hard-hitting keynote session titled ‘New routes to funding original content’.

Sure to be a big draw and chaired by Raymond Snoddy, the session will see Mike Darcey, chief operating officer, BSkyB; Linda Jensen, chief executive, HBO Central Europe; and Gerhard Zeiler, chief executive officer, RTL, debate and examine the various funding models on offer for broadcasters and programme-makers looking to produce high-quality original content in the new economic landscape. Book now to guarantee your place.

IBC Registration


Stereoscopic 3D in focus

Stereoscopic 3D takes an understandably central role in this year’s Conference. Monday 13 September has been designated Stereoscopic 3D Day, with sessions covering the entire 3D workflow. The free What Caught My Eye session on stereoscopic 3D on Sunday 12, meanwhile, will be looking at the highlights from all the latest myriad developments in 3D at the show, and is followed by 'A comprehensive introduction to stereoscopic 3D', a two-hour primer for delegates new to the subject.

There’s also an examination of the role of 3D during this summer's World Cup and its future in sports broadcasting and many more stereoscopic 3D sessions. With interest in the format running at record levels early booking is recommended to ensure your seat. The full Conference programme is available here.

IBC Conference Programme


The New Technology Campus (NTC)

Visitors to the NTC will be able to see the latest developments in an industry-wide project that aims to establish a practical stereoscopic 3D workflow; the latest research into the ‘Holy Grail’ of holoscopic 3D projection; a look at the history of stereoscopic 3D technology; and – remembering that 3D once meant something different – the latest research into an innovative new technique that promises to marry rendered 3D graphics with live video.

Connected World

New for IBC2010, Connected World is situated in Hall 9 and brings the emerging fields of IPTV, Mobile TV and Digital Signage together into one space, highlighting the increased importance of IP-based distribution to areas beyond the traditional broadcast industry.

At its centre are two innovative features. Connected Home of the Future will showcase exactly how content will be distributed through the myriad of devices in the home, from mobile phones to games consoles, tablet computers and, indeed, televisions. The Connected World Hub, meanwhile, will examine the issues that will arise from this new collision of IP connectivity and consumer electronic devices through a series of presentations and seminars. How will business models have to evolve and how will content be consumed? The answers will be here.


Business Briefings

The IBC Exhibition Business Briefings are free-admission sessions that provide a unique opportunity for visitors to learn about the impact that new technologies are having on the industry. This year, reflecting the fact that they will be staged in the Hub of the new Connected World exhibition in Hall 9, one of the main emphasises is on the opportunities that are arising around the creation, management and delivery of content for IP-connected devices.

So far, Ericsson, the Open IPTV Forum and TV Genius (who will be looking at the issue of ‘Content discovery in a multichannel, multi-platform world’) are all planning to share their experiences and insights into this rapidly evolving area.