Article Overview

The Electronic Entertainment Industry Landscape Will Always be Changing

IBC2010 is the place to keep up with the changes

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. The event attracts more than 45,000 attendees from 140+ countries worldwide and showcases upwards of 1,300 key international technology suppliers alongside a peer-reviewed conference that debates the hottest industry topics.

Avatar (Special Edition) on the IBC Big Screen

A year ago, IBC received permission to show an extended 16-minute excerpt from the as-yet-unreleased Avatar; a ringing endorsement of the importance of IBC as the major global forum in digital cinematography as well as broadcasting. This year, on Monday 13 September at 18:30, there will be a complete screening of Avatar (Special Edition) courtesy of 20th Century Fox International and by kind permission of Lightstorm Entertainment. This new special edition contains an additional eight minutes of content over the original film and will be screened using the Real D stereoscopic 3D system. Admission is free, but this is certain to be one of the most popular screenings IBC has ever offered so be there in plenty of time to be sure of your seat.

What Happens After High Def?

Super Hi-Vision was first shown at IBC in 2008, where it wowed audiences with its astonishing 7680 x 4320 resolution – more than 16x that of high definition – and 22.2 audio channels. Developed by Japanese national broadcaster NHK it has come on in leaps and bounds since, with full-resolution cameras, featuring three image sensors of 33 million pixels each, on show this year. One of these will be set up permanently in the centre of Amsterdam, sending live pictures back over fibre to IBC, and staff from NHK and its partners will talk about the practical implementation of the format for museums and galleries, screens for major events, and eventually perhaps for broadcast to the home.


The IBC Digital Media Training Workshops

Covering the weekend of this year’s IBC, the two days of The IBC Digital Media Training Workshops run by internationally renowned training company Future Media Concepts, are aimed at intermediate to advanced users and based around the tools that industry actually uses. This is serious, practical, intensive hands-on training, covering platforms such as Apple Final Cut Pro, Avid Media Composer, and Adobe Production Suite; with subjects including DSLR video, Video Production, 3D production workflow, and motion graphics; and even featuring a full, two-day course covering Apple FCP Certification. To register on these dynamic courses, click here.

The New Business of Restoration

One of the IBC2010 Conference highlights this year is the Sunday 12 September session Digital restoration - new technology, new business, which will look in detail at digital restoration tools and techniques. High profile speakers include Chuck Dages, Warner Bros. Home Entertainment Group, who will examine some recent projects and address the business opportunities brought about by new delivery technologies. Paul Collard from Ascent 142 will look at the challenges inherent in several projects, one dating as far back as 1928; while Reliance Mediaworks’ Sandeep Divekar will talk on 4k restoration, detail enhancement and benefits in the 2D to 3D conversion process. Given that Reliance Mediaworks has worked on the restoration of the original Apollo 11 Moon landing footage for NASA, this could be a truly memorable session.


Examining the Business of Broadcasting

Two years ago at IBC2008, delegates started hearing news from the USA that the Lehman Brothers bank was in trouble. It has certainly been a financial rollercoaster since, with the bank’s collapse helping precipitate one of the worst recessions the modern economy has experienced. One of the main streams of this year’s IBC Conference examines the Business of Broadcasting and assesses its health two years on, looking at everything from the merits of various business models and future sources of revenue, technology funding and procurement options for broadcasters, and on to the best practices involved in successful technology projects. See the Conference Programme for details.

The Connected World in the Here and Now

The new Connected World area in Hall 9 brings the popular Digital Signage Zone, Mobile TV Zone and IPTV Zone together into one area to show exactly how the world will look when content is repurposed and made available across five screens. This is where the future of the industry lies, and the free Exhibition Business Briefings and Armchair Revolution sessions at its heart will examine in depth the developing technologies, looking at the opportunities – and indeed the challenges – that they represent.


IBC 2010 Registration