Article Overview

Weather Central, LLC. NAB 2010 Preview


Successful broadcasters know that engaging, accurate weather reporting is the key to building and retaining a viewing audience. At NAB 2010, Weather Central will unveil its most complete solution suite to date, bringing together precise, real-time weather forecasting and modeling products with a complete set of tools to win with audiences on-air, online and on the go.


3D:LIVE is the complete, real-time broadcast weather platform for HD and SD from Weather Central. Regarded as the industry’s reference standard for its technical leadership and innovations, the powerful, real-time 3D:LIVE platform integrates up-to-the-second data, 3D effects, animations, high resolution maps, and comprehensive storytelling tools that ensure a continuous supply of fresh content.

3D:LIVE has been completely updated for NAB 2010. New tools enable meteorologists to quickly and easily personalize forecasts, graphics and alerts for distribution to their audience across the complete spectrum of broadcast, online and mobile communications mediums, including social media platforms such as Twitter and Facebook. Tight integration with the newsroom and production environment yields seamless workflow for operations of any size. Backed by the most trusted weather information data service, 3D:LIVE provides high resolution and precise, hyper-local forecasting for every point on the globe.


Severe weather offers a broadcaster their most dynamic prospects for engaging new viewers, and ESP:LIVE from Weather Central is the trusted choice for making the most of those opportunities. The latest version of ESP:LIVE provides the highest resolution visibility of storm tracks and threats, enabling broadcasters to take their audience from a macro view right down to street level where it impacts them most directly.



LIVE:Wire delivers the most comprehensive set of alerting features to ensure viewers’ lives and property are protected when weather threatens. Driven by viewer feedback and market research, LIVE:Wire provides clear information about the weather threat, ensuring the most critical information is displayed instantly. New for 2010, LIVE:Wire offers enhanced workflow efficiency through advanced integration with other production systems and webtools. A new Mobile Alert component automatically delivers instant alerts to viewers’ mobile devices.

Weather Central interactive solutions

Today’s subscribers expect weather information to be at their fingertips, no matter where they are. Weather Central will showcase its completely updated range of solutions that enable broadcasters to interact one-to-one with their audience. Personal MicroCast™ makes it easy to provide viewers anywhere in the world with hyper-local weather and traffic alerts via e-mail and web pages that merge on-air branding, graphics and personalities into a highly personalized news service for their locations. The ESP:Online™ severe weather package delivers pinpoint accurate, visually striking storm information with interactive, highly detailed radar maps that users can explore down to street level for the most engaging experience possible. The new LIVE:Wire Mobile Alert system automatically delivers instant alerts of breaking weather news to viewers on any mobile device.


About Weather Central

Founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, Weather Central, LLC, is the provider of the world’s most-viewed on-air weather solutions. . Today more than 500 broadcast, online, print, mobile and enterprise clients, as well as hundreds of millions of consumers worldwide, benefit from the dynamic weather graphics, precise forecast models and data, and patented technology that are the foundation on which Weather Central has built a reputation for exceptional attention to detail and insight.