United Post-Production Adopts the Best of Both Worlds
The Neve Genesys Black incorporates the highest quality analogue circuitry with control of the DAW. As a direct result of this sale, engineers from Merging and AMS Neve are making significant improvements to the functionality of the controller and these will be available in the next firmware update.
In this typically all-digital world, reverting to analogue might seem a retrograde step. Not so. The United specialists are so passionate about their profession that they simply feel digital audio isn’t quite good enough in every situation. “Where picture is concerned, everything related to television now takes place in the digital domain.” Rob van Schoonderwalt, United’s Head of Audio explains; “However, for audio editing, analogue remains a popular choice and, in our opinion, the difference with digital audio is clearly audible. High quality analogue editing adds an extra dimension to sound, making it just a little more saturated and warmer.
We also chose this audio mixer so that anyone interested can be offered the opportunity to work on it. For those content with their existing level of production, the Neve Genesys Black hybrid mixer won’t change anything. However, those with an above-average interest in sound can now access the next level. The analogue option can be used at the discretion of our customers and technicians. Of course, we have the best AD/DA conversion available in house, so quality is uncompromised.”
It was also highly beneficial that Merging Technologies and AMS Neve share a local sales representative in Maarten’s Sound and Vision. Sales Director, Jasper van Eif commented; “United is a highly valued client of ours and we were happy to assist in establishing a really world class facility. It is a great solution; two really top quality manufacturers working in an elegant fashion.”
AMS Neve engineers have pioneered the greatest proportion of the ground-breaking techniques in the professional audio industry. Just a few examples of “world firsts” are moving fader automation, hard disk editing, digital console technology, digital audio for film, microprocessor controlled effects units and standards such as MADI.
The most discerning artists, producers and facility owners regard AMS Neve products as number one for desirability on their equipment list, and have done so for the past fifty years.
Recognised by all the premier bodies in the various fields of music, TV and film, the products and their designers have been honoured by two Scientific and Engineering Academy® Awards, an Emmy™ and a Grammy™ amongst many others.
All AMS Neve products are designed and built in-house at the company’s Headquarters in Burnley, England.