TV Cultura Brazil Prepares for the Future with Grass Valley

posted:

15/01/2019

Brazil’sTV Culturahas selected Grass Valley, a Belden Brand, to enhance its production workflow with a newly expanded playout infrastructure. The broadcaster is now equipped with more channels, higher resolution content and smoother integration – supporting its vision to deliver richer content to its viewers.

Grass Valley installed its latest K2 Summit 3GTransmission Client media server, enabling TV Cultura to take complete control of live event workflows and broadcast applications, as well as facilitate the delivery of file-based infrastructure and high-performance file operations that run simultaneously. The server supports four channels for scalable audio mapping,up/down/cross and aspect ratio conversion,and hundreds of hours of content storage. The K2 Summit 3G also easily handles all of the broadcaster’s playout requirements.

“We have committed to staying on the cutting edge to deliver the best programming to our viewers,” said Gilvani Moletta, director of engineering and technology, TV Cultura. “Evolving our service to continually meet the changing needs of our audience is critical, and we trust Grass Valley to help us achieve this. The Grass Valley K2 media server has strengthened our agile operation with the ability to scale based on business and production needs – today and in the future.”

TV Cultura now has a complete end-to-end Grass Valley acquisition and production workflow, which includes sixLDX 80 Flex cameras, a GV STRATUS video production and content management solution, and EDIUS editing software.

“TV Cultura is a pioneer in the Latin American TV market with an unwavering commitment to deliver immersive, engaging content to its viewers,” said Nahuel Villegas, vice president of sales, Latin America, Grass Valley. “We are very proud that TV Cultura has once again turned to Grass Valley to future-proof and strengthen its infrastructure to keep pace with evolving viewer expectations. The strong relationship we’ve fostered over the last 12 years with TV Cultura has given them trust in us to deliver solutions that meet their challenges and keep them ahead of the competition.”

About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.