Telestream Executive Management Drives Growth Market Expansion
"We've established our business worldwide, and now we're poised for more aggressive growth," said Dan Castles, CEO of Telestream. "Realigning our management team allows us to focus more attention on key regions of the world to scale our business and more effectively serve our customers' needs."
In his new role, Ellis will lead a team to drive enterprise business in growth markets in Asia Pacific and Latin America. In his former position as VP of Sales, Ellis successfully developed these markets which are now positioned for accelerated growth through sale channel initiatives and continued customer focus.
McCartney will expand his role as VP of Agility business to drive the company's enterprise business in North America and EAME. While McCartney and Ellis will collaborate on worldwide key accounts, McCartney's primary efforts will be devoted to growing the company's enterprise business in these two regions of the world. McCartney joined Telestream in September 2010, when the company acquired Anystream.
Telestream's growth initiative is supported by In-Stat's August 2011 Worldwide Multiformat Transcoders report which states that both live and file-based transcoder market segments are being driven by multi-screen initiatives from service providers and content providers. In addition, TV Everywhere services are ramping up around the world. The report forecasts over 300% growth in Asia Pacific from 2011 to 2015 and 150% growth in the Americas for the same time period.
Telestream holds a dominant position in the video transcoding and workflow management market. According to Frost and Sullivan's August 2011 World Video Transcoders Market report, Telestream held the top spot overall for market share by revenues in 2010.
Telestream provides world-class live and on-demand digital video tools and workflow solutions that allow consumers and businesses to transform video on the desktop and across the enterprise. Many of the world's most demanding media and entertainment companies as well as a growing number of users in a broad range of business environments, rely on Telestream products to streamline operations, reach broader audiences and generate more revenue from their media. Telestream products span the entire digital media lifecycle, including video capture and ingest; live and on-demand encoding and transcoding; playout, delivery, and live streaming; as well as management and automation of the entire workflow. Telestream corporate headquarters are located in Nevada City, California.