Sony Unveils a New Dimension to its ‘Believe Beyond HD’ Vision at NAB 2012

OLED and F65 technologies have broken new ground in producing superior image quality

At NAB 2012, Sony Professional will reveal its latest technology innovations as it builds on the success of its ‘Believe Beyond HD’ vision. NAB provides the perfect platform to learn more about how Sony is continuing to shape the future of the industry, by putting image quality at the heart of the very latest developments in 3D, 4K, 35mm and OLED technologies.

Since unveiling the prototype at NAB 2011, Sony Professional has shipped more than 400 F65 CineAlta 4K cameras, setting a new standard for digital cinematography and enabling full end-to-end Sony 4K production, from acquisition to projection. Other recent products like OLED monitors and 35mm sensor cameras have also conquered markets and opened up new opportunities to differentiate for content producers.

Sony SR Master Series and Sony OLED Master Monitors


“Despite challenging natural disasters, 2011 has been a year of discovery and success. Notably, OLED and F65 technologies have broken new ground in producing superior image quality. We also understand that speed and reliability of workflows is key for our professional customers and products like XMPilot and our media asset management solutions have encountered strong pick up throughout the world ” said Olivier Bovis, Head of AV Media, Sony Professional, Sony Europe. “At NAB 2012, we will show that our ability to innovate has been fueled by customer insights and will continue shaping the broadcast industry, bringing the audiovisual and IT worlds ever closer.”

Sony will be exhibiting at Central Hall, C-5, stand number C11001.

Sony F65 and SR-R100 Master Recorder