Sony appoints Richard Scott to leads its European Media Solutions Business
Scott joins a strong European leadership team, headed up by Adam Fry, Vice President of Sony Professional Solutions Europe, who previously held this position. Scott brings with him over 25 years of experience in sales, marketing and services within Broadcast, Production, Media Distribution, IT and Security companies.
The strategic appointment is a key part of Sony’s on-going transformation to a company recognised both for its broadcast hardware to one also providing solutions through a range of products and services. Scott will lead the business division to deliver on its solutions strategy for media companies, ensuring Sony continues to develop a market-leading portfolio, which addresses current and future customer needs.
Scott brings significant expertise in service and IT based platforms, most recently at Irdeto, alongside his C-level customer relationships. His appointment will bolster Sony’s delivery of its services and solutions mandate. With vast experience overseeing sales and marketing divisions with complex routes to market and a diverse portfolio of products and services, Scott will assume overall responsibility in managing Sony’s future customer engagement.
“It’s an incredibly exciting time to be joining the Media Solutions team and I’m looking forward to leading Sony to fulfil its ambition in this dynamic space,” said Scott. “As the European broadcast and media market continues to evolve quickly, Sony is well positioned to take a clear leadership role, with a strong focus on innovative and transformational solutions for its broad range of customers. And as Sony transitions to a true solutions business, combining both products and services, there will be even more opportunities to help overcome the challenges our customers are facing.”
Scott offers a truly global perspective, with vast experience managing teams and customers from all continents and cultures. He joins from the digital platform security company Irdeto, where he held the position of Senior Vice President of Global Sales and Marketing. Prior to that he was Senior Vice President Global Sales and Services at Harris Broadcast. Scott has also previously held positions at Panasonic Broadcast Europe and Ascent Media, as well as having worked at Sony early in his career.
Adam Fry, Vice President, Sony Professional Solutions Europe commented: “Sony is renowned for combining technology excellence and innovation, with a deep understanding of our customers’ needs. This enables our people to provide the best consultancy and support. We’re delighted to have Richard join us. His breadth of experience, from product development to hands on customer engagement, means Richard is well placed to lead the Sony Media Solutions and services agenda in Europe”.
Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision.
With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions.
Operating with over 30 years’ experience and a trusted network of established technology partners Sony’s wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers.