Softel Works to Streamline Closed Caption Workflow on Avid® Video Editing Systems
Swift vTX is the leading solution for ancillary data processing
The plug-in will allow edits made to video content to be mirrored automatically in the closed caption data, ensuring transmission integrity. Previously, the asynchronous nature of the closed caption data could lead to missing or incorrect captions due to the process of video editing. To overcome this, audio and video are wrapped in MXF format, and the separate files are linked together in an AAF master clip file for convenience. Users will have access to flexible and precise handling of the data, with the ability to associate caption data with video or audio cuts.
"Softel is an expert in closed captioning and subtitling and has been an innovator in this domain for more than 25 years," says Sam Pemberton, Softel CEO. "The flexibility of Softel Swift vTX will provide Avid video editing customers with true peace of mind in dealing with caption data and ensure an efficient caption workflow during editing."
Swift vTX is the leading solution for ancillary data processing — such as for captions and subtitles — in tapeless workflows, enabling "early" or "late" binding of captions or subtitles to content on to digital asset management systems (DAMS) or media servers. Swift vTX provides faster-than-real-time processing, seamless integration with automation systems and "at a glance" management, enhancing productivity while significantly reducing operational costs.
"Avid is committed to delivering open, efficient editing workflows that help our customers to be more productive," says Dave Colantuoni, senior manager, product marketing at Avid. "By collaborating with Softel, we will provide our customers with an easy-to-use plug-in to ensure accurate closed caption data throughout the editing process, eliminating time-consuming back and forth."
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world — from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™.
Softel is a global leader in key TV and video technologies including subtitling and captioning, interactive TV, MPEG stream processing and multiplexing, opt and ad insertion cuing, and Teletext, delivered through a full range of products, professional services and bespoke development. Based in Pangbourne, near Reading in Berkshire , England , Softel also owns Softel-USA LLC, which focuses entirely on the Americas from its metro New York location. The company also has an impressive network of partners worldwide. With almost three decades of broadcast experience, Softel has built a customer list that encompasses prestigious 'blue chip' broadcasters and major post production facilities, as well as freelancers and smaller facilities.