Snell at IBC 2012


TV EVERYWHERE: Television content is increasingly being delivered to a variety of second-screen devices including mobile phones, tablets, the Web, and computers. Now more than ever, broadcasters need the ability to create and deliver content in multiple formats, which in turn, also allows them to monetize their media assets. Enter Snell's proven, scalable, and flexible TV Everywhere solutions, including ICE, Morpheus, and Momentum, which will all be on display at IBC2012.

ICE Channel-in-a-Box v3.0 — We Thought About the Channel, Not Just the Box
New features to ICE further extend Snell's channel-in-a-box cost benefits. With a focus on incorporating more of the channel into the box, Snell's ICE now includes powerful, integrated 3D and 2D graphics and CG functionality with timeline editing control and the ability to populate fields from Morpheus automation schedule events, as well as external data sources. Complementing ICE's HD and SD simulcast capabilities, the addition of a delay server provides the ability to record the output of a channel for delayed playout services. ICE also offers variable-speed playout and audio processing.

New Morpheus User Interfaces — World-Leading Automation That Decreases Cost and Stimulates Revenue
Understanding the need for clear and simple graphical representation of multiple channels of playout, Snell has introduced new user interfaces that make Morpheus even easier to use and allow a single operator to monitor the highest number of playout channels. Morpheus v3.0 boasts full virtual machine support that facilitates lower space and power requirements while improving system resilience.


Momentum — Powerful Workflow Automated Media Asset Management
While media organizations' workflows increase in complexity and evolve to satisfy different media delivery platforms, operational inefficiencies and the cost of handling media multiple times also increase exponentially. In order to address these concerns, Snell has introduced Momentum, a breakthrough in workflow automated media asset management and resource planning. Momentum delivers maximum control and flexibility to media and broadcast operators, enabling them to reduce operational costs by allocating resources more efficiently and making content more accessible.

Today's newsrooms, studios, and OB trucks operate at a faster pace than ever before while simultaneously supporting a variety of production and format demands such as SD, HD, 1080p, and 3D. On display at IBC2012 will be the new compact Kahuna 360 production switcher, which makes the revolutionary technology, massive power, and unmatched flexibility of Snell's Kahuna suitable for an even wider range of applications.


Kahuna 360 Compact — True 1080p Switching in Smaller Frame
The new lower-cost Kahuna 360 Compact advanced production switcher offers the functionality of the popular full-size Kahuna 360, including seven keyers per M/E, resource sharing with Make M/E technology, and FormatFusion3, which supports any format in and any format out. The compact and cost-effective 6U chassis gives users the ability to support SD, HD, and 1080p (single link) functionality for a smooth and cost-effective migration from HD to 1080p and ensures Snell's award-winning production switcher technology is accessible to an even wider audience. Easy to deploy and equipped with the familiar Kahuna interface, Kahuna 360 Compact is ideal for trucks, studio-based productions, and houses of worship.

Today's broadcast operation centers, cable headends, and playout facilities require reliable, flexible broadcast infrastructure to deliver high-quality SD and HD content. Recognizing this challenge, Snell offers an award-winning lineup of control and monitoring systems, modular infrastructure, routing switchers, multiviewers, and conversion products that fulfill this requirement efficiently and cost-effectively, while ensuring total peace of mind.


Sirius 830 Router With Advanced Hybrid Processing — Taking Audio Routing/Processing to a New Level
Snell will showcase the new advanced hybrid processing (AHP) technology built into the company's Sirius 800 series of large-scale, multi-format expandable hybrid routers. The new 15RU Sirius 830 will be on display featuring high-performance modules for flexible routing of SD, HD, ASI, and 3Gbps signals. New embedded audio and AES/MADI processing modules with AHP facilitate embedded audio routing, audio track swapping, and processing on all inputs and outputs. This allows users to route any combination of embedded, discrete, and MADI sources and destinations. AHP provides the most powerful and flexible processing available, offering huge space and cost savings when compared with traditional hybrid routing.

KudosPro — Affordable Next-Generation Signal Processing Platform
Showing in Europe for the first time at IBC2012 is Snell's new KudosPro signal processing platform. KudosPro has a stylish form factor, boasts unique processing density (up to four channels of conversion in 1U), and offers superb quality frame rate and format conversions at an extremely attractive price point. Performing 3Gbps, HD, and SD standards conversion (frame rate conversion), as well as up-, down-, and cross conversion, the KudosPro platform offers a cost-effective range of converters to suit all applications including international program exchange; content repurposing for Internet, TV, and Blu-ray™ distribution; and high-density teleport and satellite distribution.


Alchemist Ph.C-HD With FileFlow™ — World-Class Conversion for File-Based Workflows
Snell will also feature the Alchemist Ph.C-HD motion-compensated standards converter with a new file I/O option that simplifies integration of the HD standards converter into file-based workflows, and also with additional processing modes that yield even better performance for film-rate conversions. This file I/O option incorporates Snell's new FileFlow™ technology, which allows users to realize the efficiency benefits of end-to-end tapeless workflows while maintaining the exceptional conversion quality and real-time processing delivered by Alchemist Ph.C-HD.

IQ — Extensive Modular Range With New Low-Cost 3G Modules
Snell is introducing a range of new modules to provide translation between common 1080p50/60 standards and to allow these high bandwidth signals to be efficiently transported over existing SDI infrastructure. New modules include a 3Gbps format translator that provides signal translation between SMPTE 372M dual-link and SMPTE 425M single-link sources, allowing signal integration into a single system standard. For sending 3Gbps signals over the same distances as HD-SDI, Snell has developed a series of modules that can compress the 3Gbps signals and send them over standard HD-SDI copper infrastructure.


Hyperion — New 3G Intelligent Monitoring
Hyperion is a signal monitoring technology that helps operators to monitor content more efficiently and, in turn, ensure that contractual and legal obligations are met. The technology's combination of subjective and extensive monitoring, including low bit rate IP video "confidence" thumbnails, with user-definable graphical warnings and alarms, provides operators with live system data in a way that allows large and complex operations across multiple sites and continents to be simply and reliably monitored on a 24/7 basis. At IBC2012 Snell is introducing its range of 3G-capable Hyperion monitoring solutions engineered to meet the need for increasingly advanced monitoring capabilities in a multi-format system environment.

RollCall — Control and Monitoring With New Loudness Measurement Tools
Snell has introduced an EBU-R128-compliant loudness meter and monitoring GUI into its RollCall control and monitoring system. Able to display the live loudness values graphically, it also includes a history log that allows the user to scroll back and analyze the loudness levels from the start of recording via start, stop, and reset controls. When RollCall is partnered with the Snell RollMap network management software, loudness logging and reports can be generated.


Company Overview
Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions to create, manage, and streamline the distribution of content for today's multi-screen world. Specializing in TV Everywhere, Broadcast Infrastructure, and Live Production applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel.