SIXTY Delivers Augmented Reality (AR) Set to Norway’s TV 2
The AR consists of several layouts, enabling sports presenters to quickly show on-air analyses to viewers. These include player profiles with bio and full size pictures, on court formations with a 3D court model, and updates on upcoming matches. SIXTY have created a motion captured handball player as a physics simulated cloud of the official IHF World Women’s Handball Championship.
"We worked hard to develop the AR as a compelling on-air enhancement for viewers, while also providing TV producers a superior tool to extend their broadcast with content of instant interest to audiences,” said Producer / AD Aleksander Berg, SIXTY.
TV 2’s use of NCam® real-time camera tracking enables SIXTY to quickly create real-time graphics. All on-screen, on-air graphics are based on SIXTY’s ongoing updates of TV 2’s sports brand and the development of a new real-time event graphics kit. It has also been adapted to match IHF Championship design elements and color palettes.
"The AR delivered by SIXTY gives us the opportunity to enrich our production by providing a more natural feel between full screen graphics and the hard set,” said Eivind Netland, Director and Project leader at TV 2.
The 2015 IHF World Women’s Handball Championship will take place between the 5th and 20th of December in Denmark.
About TV 2 Norway
TV 2 Norway is the largest commercial television station in Norway. TV 2 started to broadcast on 5 September 1992. They have a license to broadcast national commercial television until the end of 2015 for commercial television. Their headquarters are located in Bergen. TV 2 has about 750 employees. In 1992, TV 2 A/S was admitted as full active member of the European Broadcasting Union.
Sixty empowers broadcasters, operators and content owners to stand out in the rapidly changing, competitive world of multi-platform TV with solutions that make TV look good and feel right to demanding global audiences. Developed by teams of graphic, broadcast design professionals and developers – a talent pool unique to our industry – Sixty wraps content in a compelling look and feel to drive viewers to broadcasters’ programming. Sixty enables easy implementation of interactive TV, and allows users to quickly design and launch television experiences across any platform or device including linear, web, mobile phones, and tablets. Based in Norway, Sixty innovation creates the Future of Television by delivering rich TV Experiences that make a critical first impression on all-important viewers.