SIS LIVE Appoints Simon Bowler as Sales Director

Simon Bowler is responsible for SIS LIVE's Outside Broadcast Business

This week SIS LIVE announces the appointment of Simon Bowler as Sales Director of its outside broadcast business, effective as of 1st November.

Simon joins from Arqiva Outside Broadcasts where he most recently held the role of Commercial Director, responsible for managing a high-profile portfolio of clients and working to broaden the company’s client list.

Before joining Arqiva Simon was Technical Operations Manager at ITV Sport overseeing high profile contracts such as Formula 1 Grand Prix and the UEFA Champions League. Prior to this he worked on prestigious events such as the 2002 World Cup in Japan; the 2003 Rugby World Cup in Australia and the Euro 2004 Championships in Portugal, as well as the funeral of HM the Queen Mother.


His career in TV started in 1985 when he joined Anglia Television as a sound engineer, moving to BskyB in 1997 and progressing to the role of Production Manager at Sky Sports in 1999.

Simon will report to Phil Aspden, Commercial Director at SIS LIVE, who says “I am pleased to announce the appointment of our new Sales Director, Simon Bowler. Simon has many years of experience and will bring a real depth of understanding of the OB industry and a number of well developed industry relationships to SIS LIVE.”


Simon’s remit is to develop the SIS LIVE OB sales strategy to promote both short and long term growth through new business, whilst maintaining current customers and improving services. He will lead the sales team and account management of key clients to ensure the customer experience with SIS LIVE continues to be exceptional.

About SIS
SIS is one of the world’s leading companies in the television broadcasting industry. It is the foremost supplier of television programming and data services to the UK and Ireland betting industry. The company’s broadcast business, SIS LIVE, operates the largest satellite uplink fleet in Europe and is the largest outside broadcast provider in the UK. SIS LIVE offers a complete broadcasting solution including global distribution, satellite internet and IP provision, special camera systems, wireless camera solutions and broadcast systems integration services. SIS LIVE also designs and manufactures an innovative, market-leading range of satellite and broadcast products. The company covers over 100,000 hours of live events worldwide each year and delivers approximately 80% of live news feeds across the UK.  Credits include the America’s Cup, Formula One, Wimbledon Championships, Glastonbury Festival and European Tour Golf.