Robe Lighting at AES Brasil Expo 2014
Robe and local distributor Newart presented the latest and most popular Robe products on an impressive booth, showcasing the Brazilian debut of the CycFX 8 which drew the attention of many visitors from the show and events industry.
The CycFX 8 is a 1000 mm moving linear strip with 8 individually controlled 15W RGBW LED modules. It has a fully adjustable zoom from 8° to 67° and a very fast 270º tilt movement which can be precision indexed or programmed to produce rapid sweeping movements.
Also new in the Brazilian market was the new ParFect - an LED source ACL-style beam at an affordable price and made in Europe. Robe’s ParFect is a static version of the very successful LEDBeam 100 and retains all key features including both CMY & RGBW colour control, tungsten emulation, zone FX, selectable and variable colour temperatures and a really powerful, punchy 7° beam.
Francisco Pinheiro, CEO of Newart said, “Although Brazil is going through a delicate but exciting situation with the 2014 Soccer World Cup starting in June and the presidential election in October, the tradeshow was great for us! We saw many clients and friends and the CycFX 8 was a great success!”
So much so that they actually sold all the CycFX 8s off the booth at the end of the exhibition, and there are also many other clients awaiting the arrival of more fixtures to place new orders!
Harry von den Stemmen, Robe’s International Sales Director, states “It’s my first time at this AES Expo and the two first days were very busy! Our distributor produced a fantastic looking booth, we had numerous meetings and saw many lighting designers and professionals, all indicating the increased positioning of our brand in Brazil. It’s always good to be here, to see people in person and shake hands. We are very pleased with the results!”
AES Brasil Expo included a series of special workshops, tutorials, seminars and debates and was run in parallel to Lighting Week Brasil which this year presented different conferences focused on lighting.
Guillermo Traverso, Robe’s Regional Sales Manager for Latin America, concluded, “The idea of gathering Lighting Week and AES Expo together was really productive. The result was a mix of the most professional aspects in audio and lighting. We had a good number of visitors each day and the local companies are preparing for an eventful June due to the Soccer World Cup. I think the tradeshow came at exactly the right time.”