Richard Waldner to Strengthen Partner Sales for Imagine Communications

New EMEA channel sales director brings extensive broadcast and IT distributor management experience

Imagine Communications, a market leader in advertising management and video infrastructure solutions serving global TV networks, broadcast stations, multichannel video programming distributors (MVPD), governments and enterprise markets, today announced that it has appointed Richard Waldner to the role of Director, Channel Sales EMEA. He will be based in Munich, and is responsible for strengthening existing relationships and developing new paths to market.

Waldner has had a long career in sales in the broadcast and IT industries, most recently with Avid where he was responsible for sales in central and eastern Europe. Before that he spent time as channel manager for the Apple database product FileMaker, and more than 10 years with Adobe, ending as team leader for channel sales.

“With the rapid move to software-defined architectures and IT-based broadcast products, there is a real need for authoritative, informative channel management,” Waldner said. “I am looking forward to developing sales strategies around the new technology landscape with Imagine Communications’ existing partner network. We will also focus on identifying new potential partners who can take advantage of the move to an IT-centric environment and, above all, ensuring the rapid flow of high quality information to the partners and through them to the end user.”


Mathias Eckert, EMEA vice president for Imagine Communications, added “Richard has enormous experience in sales channel management from more than 20 years in the industry. He brings a new strength to the partner landscape at Imagine Communications, ensuring that our partner channels provide a real extension of our sales force.” 

Richard Waldner joined Imagine Communications at the beginning of 2015.

About Imagine Communications
Leveraging more than five decades of innovation, Imagine Communications Corp. is a global leader of advertising management and video infrastructure solutions serving global TV networks, broadcast station groups, multichannel video programming distributors, governments and enterprise markets spanning 185 countries. Today, nearly half of the world’s video channels traverse through more than three million Imagine Communications products deployed globally.