Rasmus Ankersen announced as keynote speaker

Ankersen’s keynote will use knowledge gained in creating his newly published book, Hunger in Paradise – the result of two years’ research on how successful companies can stay successful. “While organizations talk a lot about how to achieve success, they talk too little about the consequences of success,” Ankersen says. “About the complacency, arrogance and resistance to change which often follow as the shadow of success. It happens to individuals, companies and nations.”

In his presentation, Ankersen will share his answers to questions such as: How do you stay humble when the company produces record profits? How do you provide people with the feeling that they are standing on a burning platform when there are no flames in sight? Or to put it another way – How do you create hunger in paradise by “beating the hell out of complacency”?

“I am delighted that we have been able to secure Rasmus Ankersen as the keynote speaker for this year’s conference,” said IABM CEO, Peter White. “He has worked with many major brands around the world helping them transform attitudes so that they can continue to thrive. Working on the principle that ‘if it ain’t broke you should consider breaking it’, his advice is just as valuable to companies seeking success as it is to those wanting to maintain it, and I am certain that every delegate will gain valuable insights for their companies. And, because Rasmus has a unique and highly engaging presentation style, they will thoroughly enjoy doing so as well.”