Qvest Media Selects Grass Valley Cameras for Live Production
Since October 2017, Qvest Media has been offering its rental customers Grass Valley’s IP-enabled 4K UHD camera systems. The new LDX 86N Series native HD/3G/4K High Speed system cameras along with the XCU Universe UXF SDI/IP base station are available for both dry hire and medium and long-term productions. In addition to 3G-SDI, the LDX 86N 4K UHD camera also has IP SMPTE ST 2110 and 12G-SDI support.
The choice fell on the IP and 4K-capable solution, as both standards will change the industry significantly, according to Qvest Media. The company notes that SMPTE ST 2110 has increasingly established itself as the standard for IP, opening up new possibilities in the production and distribution of high-resolution content.
“Extending our partnership with Grass Valley and investing into IP and 4K-capable cameras was the right choice. It is our next step into the future of broadcast and media production,” comments Alexander Hogrefe, head of rental at Qvest Media. “IP and 4K are two emerging standards that gain in importance especially in OB and live production environments. Now, our customers will benefit the most from the latest technologies and systems which provide the best possible assistance for their daily business.”
Like all Grass Valley cameras, the LDX 86N 4K can be extended as needed with the optional GV-eLicense to a 6X HD and 3X HD/3G frame rate. The XCU Universe UXF base station is developed to meet the LDX extended bandwidth potential requirements, to support high-speed operation as well as HDR. In addition, the new base station combines baseband, 3G and 12G SDI and IP functionality in a hybrid device.
Thomas Weigold, sales manager, DACH, Grass Valley, comments, “We value the long-term collaboration with Qvest Media as an innovative partner, helping us to inspire live productions with our latest equipment. We are therefore delighted that Qvest Media is showing its pioneering spirit, being the first rental company in Germany to include the LDX 86N 4K camera with IP support in its portfolio. Together, we can service a wider market to support and advise our customer base to transform digitally into IP-based broadcast productions in 4K resolution.”
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.