Qvest Media Establishes New Location in Singapore


Qvest Media, part of the German Wellen+Noethen Group, is further expanding its international business. The establishment of Qvest Media Singapore will give the company a strong position in the Southeast Asian market. With this expansion into a new market Qvest Media can expect strong growth in its business units Consulting & Development, Systems Integration and Technology Support Services with which the company specifically addresses the broadcast, media and telecommunications sectors.

In addition to Singapore and Malaysia, at the new location Qvest Media is also in good proximity to such markets as Australia, Indonesia, Myanmar, the Philippines, Thailand and Vietnam. Regarding their portfolio of services, the company will first focus on its Consulting & Development (C&D), Systems Integration (SI) and Technology Support Services (TSS) business divisions. At the same time, the company does not rule out the possibility of the Group’s product sales and rental businesses also supplying the region. “Initial talks with German and European manufacturers are already taking place to discuss our taking over local representation for them. Our focus clearly lies on cooperation with providers of innovative software and hardware solutions for broadcast IT applications,” says Peter Noethen, co-owner of the Wellen+Noethen Group.

Noethen also sees business potential for turn-key solutions in the rental business, for example those required for major events and sports coverage. “For decades we have been among the preferred suppliers for numerous global sporting events, such as the Summer and Winter Olympic Games. We possess an extremely high level of competence for finding solutions for the technical, organizational and logistical implementation of such projects and in the mid-term we are also planning to offer these services in the region”, Noethen adds.

At the company’s other locations the five business divisions of its service spectrum have already shown how they can be combined intelligently to generate high synergy potential for the Group. “Between our core businesses and our locations we greatly profit from the synergies of technical, administrative, personnel-related and management factors, which we will once again expand through our new branch office in Singapore“, explains Noethen. “Another very important success factor was facing technological changes in our market very early on. Since then we have been investing heavily and continuously in personnel know-how in the areas of technology management and broadcast IT (BIT). For this reason, we are today one of the leading providers for realization of technology projects in the BIT sector, with the know-how as well as the resources for supporting our clients, even on the biggest infrastructure projects, along the entire value-added chain.”


These factors will help Qvest Media to also be successful in Singapore, which is why Noethen has ambitious goals: “From the project business we expect revenues of approx. 20 to 30 million US$ over the first two years.” With respect to organizational setup as well as the hiring of personnel, at the new location the company will have a clear focus on organic growth, as opposed to acquisitions. In the 100%-owned new branch office, the core team will contain experienced specialists from the Group, who will successively develop business in the region in their capacity as Business Development Team. Stephan Koelsch has been named head of the Business Development Team in Singapore. Koelsch successfully developed the Qvest Media location in Dubai, first in his position as Business Development Manager and later as General Manager.

With a powerful spectrum of services Wellen+Nöthen Group is a leading technology partner for innovative products and solutions within the broadcast and media industry. Together with its Middle East and Southeast Asian operations by Qvest Media, Wellen+Nöthen Group has locations in Germany, Dubai and Singapore with a team of more than 130 employees. As a reseller, representative and rental company for AV and broadcast IT solutions, Wellen+Nöthen offers the product portfolio from more than 120 leading international manufacturers. Alongside its outstanding technical expertise as a systems architect, the company continuously develops new holistic operation areas, which are streamlined to its customers’ needs. Thanks to its comprehensive business know-how, Wellen+Nöthen Group is also able to provide technical as well as commercial consulting & development services. In such fields as strategy and management, information processing, technical applications, outsourcing and business support, teams of highly-skilled professionals provide support to customers along the entire value chain. The company’s portfolio is rounded off by a unique range of scalable Service Level Agreements (SLA) within the scope of its division Technology Support Services. Today, over 2,500 customers, including major broadcasters and media networks such as ARD, NDR, Sky, SWR, RTL, ZDF, Al Jazeera, DMI, Etisalat or Turner Broadcasting, rely on the companies’ technical expertise.