QVC Upgrades Audio Technology with Lawo


Lawo announced that QVC, Inc. has taken delivery of four Lawo mc² series audio consoles and a Nova73 HD central router for their broadcast facilities at its corporate headquarters in West Chester, PA. The mc²56 MKII consoles are being installed in three different control rooms as well as a main theatre and will be interconnected through redundant Lawo Nova73s to provide a completely flexible networked solution interfacing with 10 studio areas. The project was handled by Lawo’s North American office in Toronto, Canada.

“As one of the world’s largest producers of live programming, TV continues to be our most powerful platform to share with our customers why we’re passionate about our products,” said Joe Micucci, vice president, broadcast operations at QVC. “This new system from Lawo enables us to seamlessly provide fun and engaging programming 24 hours per day, 364 days per year to an audience of 106 million viewers across the U.S.”

"QVC came to us with a primary goal of ensuring true 24/7 year-round operation due to their unique structure of addressing multiple time zones with live programming," explains Lawo president Herbert Lemcke. "They required robust and redundant operation with the ability to quickly scale. In addition to outstanding audio quality and proven reliability, Lawo is also providing QVC a fully redundant and integrated audio networking solution with flexibility to access any I/O and drive any production studio from any audio control room.”


Lawo AG
Lawo designs and manufactures pioneering audio and video technology for TV and radio broadcast production, post-production, as well as live performance and theater applications. Products include digital audio mixing consoles, routers, video processing tools as well as IP-based video and audio transport solutions. All products are developed and manufactured according to highest quality standards at the company’s headquarters in the Rhine valley town of Rastatt, Germany.

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website,, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.