QVC Goes Shopping for Pyramix and VCube
A key factor was choosing a system with very tight integration of video and audio but this needed to be married to excellent audio editing capabilities and the best available sound quality. The final choice was Merging Technologies’ Pyramix, VCube, Isis edit controller, fader expander and the DAD AX24 ADDA converter supplied by eMerging; the UK distributor for these products.
Although the majority of QVC’s output is from the studio, there is a significant need for location shooting of products not suitable as well as doing promotional inserts and viewer testimonials for each show. AAF files are received from the video editors and imported to the Pyramix. Although the VCube can handle full HD video, it is normally loaded with a compressed working file. The concept of mixing “in the box” was already familiar for QVC but the VST plug-in handling has been a real bonus with tools such as the Sonnox Post Production bundle. The resulting edited and mixed audio track is exported as a BWAV file for recombining with the video. The media server is shared by all the edit rooms at QVC and this is working well obviating the need for any local storage. The imminent move to HD requires that a percentage of output is in 5.1 so it was important that the editing and mixing was fully surround capable and Pyramix ticked the box again.
Any new editing and mixing platform always presents a steep learning curve for the operators but here the ability to have Pyramix Native running on laptops in advance of the on-air date, really assisted in the training process along with a full training program conducted by eMerging. The familiarity with the program inspires confidence and speeds up the workflow from day one.
Gordon Rutherford, QVC’s Manager of Sound and Editing had this to say about the choice of Merging products: “The integration between Pyramix and VCube was simply better than the others and gave us the option to publish to the server if we wished. It seemed to us that the software was written with the operator in mind. It is complex but intuitive, so getting started is easy and then you can dig deeper to find genuinely useful features. Having global libraries available for all projects is a fantastic bonus, particularly when dealing with sound effects. Finally, the whole installation sounds great which is the icing on the cake for me.”
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (Nasdaq: LINTA), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewellery and home products. Its programming is distributed to approximately 195 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites.
QVC UK is the largest TV shopping channel in Britain, offering a wide variety of brand name products in apparel & beauty, jewellery, home innovation and home style. The channel broadcasts 24 hours a day, 365 days a year with 17 hours of live programming each day (from 09:00 to 02:00 UK time). QVC UK's 2011 net revenue was £390.9m. The channel is available to 23.8 million digital terrestrial, satellite and cable homes in the UK.
eMerging was formed in June 2007 and is the UK and Ireland exclusive distributor for many major brands such as Merging Technologies, PSI Audio, Mic W, Digital Audio Denmark, Trinnov Audio and Smart AV and resellers for Avid Euphonix, Steinberg and many other pro audio products. eMerging is an integral part of both short and long term product roadmap for Merging Technologies whose reputation is built on quality and reliability in its products and this is enjoyed by a vast customer base of high profile media facilities across the world.
Merging Technologies SA is a Swiss manufacturer with over 20 years of experience in developing groundbreaking, professional Audio and Video products for a wide range of entertainment and media industries. With a dedicated user base in the elite end of the music, film, television, mastering and performances industries, Merging is committed to developing product ranges with unrivalled quality and flexibility, no matter what the application. Merging builds tools for people who want more from their systems, have a inherent need to push boundaries, and believe that quality always comes first, every time.