Passion and Excellence at NAMM 2013

Makani Terror and Neutrik® AG act in concert

Both Neutrik® AG and the famous tattoo model Makani Terror commit themselves to passion and excellence: while passion has always been Neutrik®’s driving force for designing and producing audio connectors of excellent quality, Makani’s perfectly made tattoos definitely result from high passion for what she is doing.

At NAMM 2013 in Anaheim, California Neutrik® and Makani jointly took the chance to show their emotional side to their target audience and made the people crazy about it. There were times of the day when people even came on droves to the Neutrik®’s booth to throw a glance at Neutrik®’s latest product innovations such as white XLR connectors (NC3FXX-WT / NC3MXX-WT), timbrePLUG® and powerCON TRUE1®, – and to get hold of an autograph from Makani, of course.


During this year’s NAMM Neutrik® also made an « interactive » approach to call atten-tion: it was not only the booth which welcomed fairgoers as usual, but also Neutrik® which said hello to the stands of important customers (RapcoHorizon, whirlwind, D’Addario) together with Makani Terror.


A little incidental detail: some women were absolutely thrilled by the high heels Makani was wearing during the show and would have loved to buy them. No doubt, they were an eye-catcher combining passion and excellence: drop-dead gorgeous and reliable thanks to heels made of Neutrik® connectors.