NOAH Unveils the Industry’s First IT-based Live Production System

Signaling the death of traditional video production switchers

In hall 11, stand #G64 at IBC 2013, NOAH Broadcast Solutions, an innovative supplier of future-proof broadcast technologies will unveil NOAH, the world's first fully IT-based live production system. The new technology has already been selected as a finalist for the IABM Design & Innovation Awards 2013. NOAH has been identified by the judging panel as one of the top 10 most innovative in design.

NOAH Broadcast Solutions is backed by a dedicated engineering team who have been designing world famous switchers for more than 30 years, sold under brand names like BTS, Philips, Thomson and Grass Valley. Designed to overcome the inherent limitations of traditional hardware-based video switchers, NOAH's modern approach to video processing delivers a scalable, cost-effective and high-performance workflow for both studio-based and remote live broadcast operations.


From a small studio production to the world’s largest live broadcasting event, NOAH makes live remote production and collaborative workflows a reality, saving time and maximising production resources. Uncompressed high-resolution live content is shared between NOAH modules via the latest high-speed IT networking technologies, creating seamless integration between multiple studios in different locations. This scalable functionality enables remote studio and production facilities to work as one efficient entity, allowing directors and operators anywhere in the world to manipulate live feeds in real time from any connected processing module or control panel.

Unlike traditional switchers, NOAH’s open and flexible architecture uses off-the-shelf graphic cards (GPUs). As these are not task-specific, they bring a very broad flexibility and enable a level of creative functionality not possible in traditional hardware-based systems. 3D transition effects, DVEs, graphics, mixes, wipes and keys can be created on the fly or pre-set in a user-defined sequence for even greater efficiency. Multiviewers are integrated.


The NOAH interface can be tailored to accommodate the number of input signals and layers required, and easily extended by adding additional modules. Operators also have the option to run several systems in parallel giving more flexibility and built-in redundancy should a module fail. The NOAH approach also reduces CAPEX/OPEX and allows for easy implementation, support and upgrade.


At IBC 2013 NOAH will demonstrate the future of live production seamlessly between the Amsterdam show floor and a remote studio in Frankfurt.

NOAH Broadcast Solutions, based in Brussels, Belgium, is a supplier of advanced technology products for the global broadcast industry. Backed by industry veterans in switcher development NOAH is the first to offer a fully IT-based modular production system. All NOAH solutions are scalable and can be easily networked via a high-speed LAN or WAN. NOAH enables remote and studio-based live productions with NOAH modules replacing existing hardware-based switchers.