never.no's James Neufeld Speaks on Changing Interactive TV at BroadcastAsia2011
Neufeld's talk, scheduled for 15:00, will consider the whys of old and new interactive TV, as well as the use of mobile devices, tablets, and social media to create a unified immersive television experience. In addition, Neufeld will offer case studies that illustrate both the technical and conceptual aspects of next-generation interactive television and two-screen companion applications. Nielsen and other reputable research firms are reporting an increased amount of multitasking and social activity around TV. This is a rapidly growing trend that broadcasters and content creators simply can't ignore.
Neufeld got his start in the global broadcast industry as a teenager and since then has worked internationally, supporting broadcasters in South America; in his native country, Canada; and now in Europe. Neufeld's responsibilities at never.no include helping broadcasters meet the challenges related to viewer interaction, social television, and the multi-screen experience.
never.no's award-winning interactive technology is a single tool kit that connects fragmented media technologies, which enable broadcasters to communicate with online, mobile, and social audiences.
never.no's award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules, and graphics based on viewer-generated or other internal and external inputs, the Interactivity Suite is ideal for the converging digital media market. The versatile never.no product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. never.no technology powers a variety of high-profile interactive formats, including entire TV channels. In operation since 1999, never.no has a global customer base including top brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat.