More Sponsors and Early Bib Pick-up Announced for 4K 4Charity Fun Run at IBC2016

More Sponsors and Early Bib Pick-up Announced for 4K 4Charity Fun Run at IBC 2016

Bibs available September 9 at Elemental stand 5.C80; register today at

Elemental Technologies, the leader in software-defined video solutions, today announced that Brightcove and Intelsat are now sponsors of the 4K 4Charity Fun Run at IBC 2016, joining Aspera, an IBM Company, Verimatrix, Dolby, ChyronHego and Xstream. Early bib pick-up for the charitable event will be available between 3:00 and 6:00 pm on Friday, September 9 at the Elemental stand (5.C80) for all registered participants.

Located within walking distance of the RAI Exhibition Centre, the running and walking event starts at 7:30 am on Saturday, September 10 at Amstelpark, Amsterdam. The 4K 4Charity Fun Run is also supported by association sponsor IBC and media partners NewBay Media Europe and Rapid TV News.
Registration is open at for all registered IBC attendees, as well as those who simply wish to donate.

“Sponsoring the 4K 4Charity Fun Run at IBC 2016 was an obvious choice after participating in the event for the past two years,” said Richard Heitmann, Vice President of Marketing at Aspera, an IBM Company. “We are thrilled to be back as a Platinum Sponsor alongside Elemental. Join us on the course to share in the experience and raise money for deserving charities.”


In addition to early pick-up availability, event bibs can be obtained starting at 7:00 am on Saturday, September 10 at the 4K 4Charity Fun Run course starting line. Directions from the RAI to Amstelpark are available here and on the 4K 4Charity website. After completing the course, participants will receive a commemorative medal and special 4km sticker, and are invited to celebrate over light breakfast snacks and coffee. Complete event day details are also available at

Proceeds from 4K 4Charity Fun Run at IBC 2016 will be donated to global humanitarian organization, Heifer International. Heifer’s mission is to end hunger and poverty while caring for the Earth. For more than 70 years, Heifer has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income.


Additionally, a portion of the total give will be allocated to local Amsterdam-based charity, Jeugdsportfonds (Youth Sports Fund). Jeugdsportfonds offers sports opportunities to children 4 to 18 years of age whose families do not have the financial resources to pay for an athletics club membership. Jeugdsportfonds covers the cost of membership for these children and, in some cases, also pays for any associated sports equipment.

About the 4K 4Charity Fun Run
The 4K 4Charity Fun Run Series commemorates advancements in video technology by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than a quarter of a million dollars for global charities, including OXFAM International and Mercy Corps as well as local charities, such as The Shade Tree.