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IABM: Understanding Broadcast Buyers

Free Workshop on April 9 Open to Technology Vendors Attending the 2011 NAB Show

The IABM (International Association of Broadcasting Manufacturers) today announced that it will host a Manufacturers' Forum, Understanding Broadcast Buyers, Saturday, April 9, just prior to the 2011 NAB Show. All marketing and sales executives of broadcasting equipment and services vendors are encouraged to attend the free workshop, scheduled from 4 p.m. to 5 p.m. in Room N236/N238 of the Las Vegas Convention Center.

Clyde Smith, senior vice president of global broadcast technology and standards for the Turner Broadcasting System, will be a featured speaker at the session, designed to give vendors new insight into the criteria buyers use to assess technology solutions. The workshop will also include a presentation by the IABM's director general, Peter White, on the latest market research findings from the IABM's Global Market Study, quarterly financial index, and Broadcaster Survey conducted in the weeks prior to the NAB Show. In addition, attendees will have the opportunity to share their views and ask questions during a floor discussion.

"This session will provide American-based manufacturers with a prime opportunity for networking and information gathering. Executives will be able to meet with one another and debate the issues they face when working with buyers — and they will also receive valuable market intelligence normally reserved for IABM members," said White. "We strongly encourage technology vendors visiting NAB to attend, and we look forward to welcoming them."


Space is limited for the workshop, so vendors are encouraged to register as soon as possible by emailing their name, company, job title, and address to Elaine Bukiej at [email protected]. Attendees will also receive an invitation to the IABM's advance party, expected to bring together around 600 of the industry's key executives for informal networking, set for the same evening.

About The IABM

The IABM, the International Association of Broadcasting Manufacturers, is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, the IABM also provides a valuable channel for communication between broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis.