IABM appoints Hassan Ghoul Director of MENA

New position strengthens media technology vendor association's presence in influential, growing market

IABM is delighted to announce the appointment of Hassan Ghoul as Director, MENA. This newly created position will strengthen the IABM’s presence and activity in this rapidly developing region, and is just the latest move in IABM’s drive to serve vendors in all the world’s major media technology markets. Over the last year, the IABM has also established regional representation in APAC and North America.

Ghoul’s brief covers delivery of the full range of IABM member services and support to vendors in MENA, as well as business development to increase IABM membership in the region, creating a more influential and effective voice in regional matters and on the international stage. Ghoul will be fronting IABM’s presence at Cabsat in March, helping to deliver a more MENA-focused service for members.

Ghoul has more than 30 years’ business development and management experience in the broadcast and media technology industries in the MENA region. Until recently, Ghoul served as Managing Director, Middle East for Grass Valley, having previously worked with ATG, Ascent Media, Tevido and Sony Broadcast & Professional.


“Our industry is undergoing massive, transformational changes at present, which are creating unprecedented challenges for broadcast and media technology vendors and their customers in all markets, including MENA,” said Ghoul. “The IABM can play a crucial role in helping our members to navigate these fast-moving waters successfully, and I am looking forward to supporting current and potential new members in their efforts to deliver effective solutions to the industry in the MENA region.”

“With his extensive experience in MENA and deep understanding of the issues facing the broadcast and media technology business, Hassan Ghoul is the ideal choice to expand IABM’s presence in the region,” said Peter White, IABM CEO. “We welcome Hassan to our growing worldwide team and look forward to the deeper engagement in MENA that his appointment will bring.”


About IABM:
IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis.