HHB Provides an Avid Console and Custom Genelec Configuration for Rapid Pictures
Rapid’s new audio post suite is built in a previously unused roof space, and the complete project involved the design and construction of the room and installation of new equipment. Due to the suite’s unique space, Rapid took the decision to install a bespoke loudspeaker configuration comprised of three Genelec 1238CF loudspeakers, a pair of 8240A nearfield monitors and a 7271A subwoofer.
The recently introduced 1238CF is a three way DSP loudspeaker, designed to be flush mounted and only 235mm deep. For Rapid, the 1238CF’s design meant the studio’s front wall could be designed to maximise room size and acoustic requirements. The Genelec GLM DSP management kit provides comprehensive analysis and set up of any configuration of the DSP loudspeakers, and as part of the package HHB provided a commissioning service for the loudspeakers. The studio design and installation was provided by Peter Johnston of One-Ten Productions Ltd.
London-based Rapid Pictures has been providing video and audio post production for the Broadcast, Commercial and Corporate TV markets for over 20 years. They currently have 10 offline and two online Avid video suites and three audio suites. They cater to a long list of high-profile clients, including Zodiac Media (IWC, Bullseye TV & Lucky Day), Leopard Films, Lion Television, Walker George Film and Blink Films.
“We’ve been a supplier to Rapid Pictures for over 15 years and have provided much of the equipment that has been recently updated,” states HHB Sales Manager Andrew Hingley. “It’s great to have been involved in the next stage of their development and work with them on specifying what has become a truly state-of-the-art audio post production studio.”
“The new 5.1 mixing room is an exciting development for us, and the first stage of a major refurbishment of the facilities,” says Rapid’s Facilities Director Ben Plumb. “It was built to meet the changing requirements of our TV clients to accommodate for topics such as loudness compliance and surround sound production. HHB has been very helpful at every step of the process, from the specification of the equipment to loudspeaker alignment.”
HHB Communications Ltd.
Founded in 1976 and located in London, HHB Communications is a global leader in the supply of professional audio technology. Serving the broadcast, recording and media production sectors, HHB’s unique expertise is also recognised by major manufacturers and innovators, many of which have appointed the company as exclusive distributors of their products. The specialist division, Scrub, serves the needs of the television and film post production industry from premises in the heart of London’s Soho.