Greenland’s KNR chooses nxtedition as its primary production system for another five years
Using nxtedition’s story-centric workflow, KNR journalists can run their programs themselves, without having to rely on a lot of technical support. The system encompasses pre-production, ingest, media management, script writing, graphics, prompting, live studio automation and social media management. Everything is elegantly controlled from within a single user interface.
Karl-Henrik Simonsen, CEO of KNR said: “We have seen just how reliable the nxtedition technology is and the way it makes the process of creating and delivering content to digital and terrestrial platforms makes it the best choice for us. We have no hesitation in extending our collaboration with them; nxtedition has great support and deliver what they promise. We look forward to our continued cooperation for many years to come.”
Since the initial installation, KNR once again placed nxtedition technology at the heart of its new radio production system.
Ola Malmgren, CEO, nxtedition explained: “Great storytelling is what audiences come to television for and too often production workflows put the story last. At nxtedition we have changed the game; by allowing journalists to take control of their stories, we are empowering broadcasters to give audiences what they really want – a fantastic viewing experience with an engaging story.”
Founded in 2012, nxtedition has revolutionised video production as one of the world’s most creative software products in the broadcasting industry. nxtedition was one of the first to approach the simplification of the broadcast process by virtualising microservices to replace legacy systems. The existing paradigm of appliance-based products from multiple manufacturers creates layers of complexity which are expensive to purchase, difficult to maintain, hard to integrate and need specialist staff to operate.
The frustrations of these inefficient workflows brought nxtedition into being, taking a rather unconventional route which uses the latest in web technologies and re-purposes them within a broadcast environment. nxtedition virtualises appliance products (prompters, newsroom control systems, automation, media asset management, transcoding, video servers, graphics systems) and creates microservices to provide virtual instances of their functionality.
The core ethos of nxtedition is to plan, write, edit, play out and archive productions within a single consolidated system where the focus is purely on storytelling and not the underlying technology.