Gravity Media Group continues its global growth with acquisition of Germany’s Genesis Broadcast Services

Gravity Media Group continues its global growth with acquisition of Germany’s Genesis Broadcast Services

Rental house will become Gearhouse Broadcast Germany and provide complete range of production capabilities to Northern Europe

Gravity Media Group (GMG), the global provider of complex live broadcast facilities and production services, has acquired German broadcast equipment rental house, Genesis Broadcast Services. This acquisition is the latest in a series of strategic moves by GMG, the owner of Gearhouse Broadcast. It follows the acquisitions of Hyperactive Broadcast and Input Media, and significant investment into its own existing American operation. As part of the deal, Genesis Broadcast Services will be rebranded as Gearhouse Broadcast Germany, supplementing existing Gearhouse offices in the UK, Australia, USA, France and Qatar

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Having received substantial investment from TowerBrook Capital Partners in September 2016, GMG has been actively looking at ways to diversify its businesses into new areas and broaden its global service offering. The decision to move into the broadcast services markets of Northern Europe means that local rights owners and holders can now benefit from Gearhouse Broadcast’s expertise, global reach and the full range of broadcast services that it offers. These include event communications, equipment rental, outside broadcast, project solutions, RF and systems integration. Content producers in the region can also access Hyperactive Broadcast’s latest Avid-based workflows for the making of long-form dramas, TV and feature films.

 

“We’ve been watching Northern Europe for some time, and Genesis Broadcast Services provides us with the perfect entry point through Germany to what is a very interesting and active market,” said Eamonn Dowdall, chief revenue officer at Gravity Media Group. “Tom Gehring and his team have done a fantastic job in building the Genesis business. With Gearhouse’s global support network, strength of relationships with key manufacturers and content owners and understanding of new technologies such as 4K, IP and remote production, we will further enhance the services they’re already offering.”

He added: “This deal will allow us to be more strategic in how we work with broadcasters in the region at both local and international events. It also provides more value to our existing clients that operate European-based businesses, as they can now access our services, expertise and support directly from Germany.”

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Discussing the news, Tom Gehring, the managing director of Genesis Broadcast Services, said: “This is very exciting for all of us at Genesis, our clients and partners, and the region’s content production markets in general. Gearhouse Broadcast is a hugely respected brand around the world, and is recognised for its innovation, high service levels, and impressive list of projects and brands it works with. We’ll now be able to offer a more innovative and competitive service than ever before.”

Based in Hürth, on the outskirts of Cologne, Genesis Broadcast Services has achieved significant growth through offering a fast and reliable dry-hire service to customers in Germany, and around the world. Its clients include ARD, ZDF, RTL, Euromedia and MMC Studios.

About Gravity Media Group

Gravity Media Group is a leading global provider of complex live broadcast facilities and production services operating across three core brands - Gearhouse Broadcast, Hyperactive Broadcast and Input Media. It has offices in the United Kingdom, Australia, USA, France and Qatar.

Gearhouse Broadcast is a market leader in broadcast services and specialises in broadcast equipment rental, project solutions and systems integration. It offers huge experience and a proven track record in delivering major sporting and entertainment events. 

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Hyperactive Broadcast is a leading provider of dry hire cutting rooms, visual effects tools and production space for feature films and TV dramas. With a background in integrated Avid and EVS workflows, its engineers are trusted by the best names in the industry.

Input Media is one of Europe’s premier sports production companies, with blue-chip clients around the world. It employs a talented team of producers, directors and editors dedicated to producing creative and engaging programming and digital content for a wide variety of clients.

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About Genesis Broadcast Services

Genesis Broadcast Services GmbH specialises in the rental of professional broadcast equipment. Based in Hürth near Cologne, it offers a simple, fast and reliable service, both in Germany and throughout the world. With many years of experience in the daily dry-hire-business, and in planning and overseeing huge projects, it delivers an extensive inventory of equipment to its wide range of clients.

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