Gravity Media Group appoints Paul Greensmith as Chief Financial Officer

Gravity Media Group appoints Paul Greensmith as Chief Financial Officer

Appointment follows substantial investment from TowerBrook Capital Partners and marks the next step in GMG’s growth strategy

The Gravity Media Group (GMG), which operates globally and acquires businesses serving the live broadcast sector, has appointed Paul Greensmith as its new Chief Financial Officer to oversee GMG’s growth strategy. Following recent acquisitions and investment, GMG’s current companies include industry-leading Gearhouse Broadcast, Hyperactive Broadcast and Input Media – companies trusted by the world’s most respected broadcasters, production companies and rights holders to supply technical equipment, facilities and services to capture the most watched live and near live content.

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Paul has over 15 years’ experience working as a Chief Financial Officer with private equity owners across a range of sectors. Roles included positions at NetNames, Alliance Medical Group and The Priory Group. Paul also spent seven years at ITV, where his variety of financial and operational roles included leading ITV’s online and interactive activities.

Paul’s appointment is the next step in GMG’s commitment to global expansion after receiving significant investment from TowerBrook Capital Partners in September 2016. The strategy is to grow the business organically and also via strategic acquisitions and by continually supporting clients with the very best services globally. 

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“Paul has a wealth of experience in growing organisations across diverse sectors including media, healthcare and technology, all with great commercial success” said John Newton, CEO of Gravity Media Group. “His substantial commercial and strategic experience will greatly enhance GMG and our plans for continued growth.”

Commenting on his appointment Paul said: “Joining John and the team in the next phase of Gravity Media's development is a challenge I’m looking forward to undertaking. Having worked in the television industry and also within private equity owners for many years, I’m excited to bring my experience on board to develop a strong growth strategy.”

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GMG’s Gearhouse Broadcast will be exhibiting its global service for broadcasters, content creators and rights owners on stand 10.B39 at IBC2017, the world’s leading media, entertainment and technology show that takes place at RAI Amsterdam between 15-19 September.

About Gravity Media Group
Gravity Media Group was formed in 2000 as a holding company, and owns, operates and acquires businesses serving the live broadcast sector globally.

Gearhouse Broadcast is a market leader in the field of broadcast services and specialises in broadcast equipment rental, equipment sales, project solutions, event communications, radio frequency and systems integration. Operating globally from its offices in the UK, US, Australia, France and UAE, the company offers huge experience and a proven track record in delivering major sporting and entertainment events.

Hyperactive Broadcast was founded over 30 years ago and is a leading service provider to the broadcast, television and feature film market, supplying people and equipment to support the non-linear editing and broadcast hire needs of its customers. In 2015, it worked on projects as varied as the Grand National and the French Open Tennis to Springwatch and Fifty Shades of Grey.

Input Media is one of Europe’s premier sports production companies, with blue-chip clients around the world.  We employ a talented team of producers, directors and editors who are dedicated to producing creative and engaging programming and digital content for a wide variety of clients.

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About TowerBrook Capital Partners

TowerBrook Capital Partners, L.P. is an investment management firm of US$8 billion under management as at June 30, 2016, and a track record of creating value for investors. The firm is based in Europe and the USA and focuses on making investments in European and North American companies through private equity and structured opportunities strategies, allowing it to access a range of opportunities throughout the cycle. TowerBrook private equity primarily pursues control-oriented investments in large and middle market companies, partnering with highly capable management teams and seeking situations characterised by complexity with a track record of creating value through growth, build-up and transformation strategies. TowerBrook’s structured opportunities strategy leverages its PE experience and expertise to invest in opportunities that fall outside the investment parameters of the PE strategy.

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