Article Overview

Grass Valley Unveils New Leadership Team

To build on Grass Valley’s 50 years of success in the marketplace

Following its acquisition by Francisco Partners, Grass Valley has announced a new executive team which will be headquartered in San Francisco, California. Leading the team as President and CEO will be Alain Andreoli.

Alain was most recently an Operating Partner at Francisco Partners, and prior to that has held leadership positions at several technology companies including President of Sun Microsystems Europe, Chairman and CEO of Hubwoo, CEO of Xiotech, EVP Sales & Services at McData, President and COO of Verio, International CVP at Storagetek, as well as several global leadership roles at Texas Instruments.

“This is an exciting time to be taking the helm at Grass Valley”, confirmed Andreoli. “Together with the experienced and talented team at Grass Valley, we have ambitious and exciting plans for the company and I look forward to being a part of this impressive organization – and helping lead the team to new heights of success.”

As part of the senior executive team, supporting Alain in his drive to build on Grass Valley’s 50 years of success in the marketplace will be Jeff Rosica in the role of Executive Vice President and Chief Sales & Marketing Officer. An industry and company veteran who previously served as a senior vice president and the division head for the organization, Jeff will take global responsibility for all customer-facing activities and drive the organization’s marketing functions.

“I’m looking forward to working with Alain and the other members of the leadership team to help drive continued success at Grass Valley” stated Rosica. “I am also excited about working closely with our tremendously loyal customer base around the world which can expect an even greater amount of innovation and customer focus from the newly independent Grass Valley.”

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In the role of Executive Vice President and CFO, the newly appointed Ian Halifax will take responsibility for all G&A functions including Finance and Accounting, Human Resources, Legal and IT. He comes to the Grass Valley organization with extensive leadership experience in publicly-traded technology companies, serving most recently as CFO at Wind River Systems. Prior to that, he held CFO roles at Micromuse and Macrovision, and began his career with Sun Microsystems in Europe.

In addition, the following key appointments are being confirmed, all of whom will be part of the core leadership team and will report to the CEO:

• Based in Beaverton, Oregon, Charlie Dunn, Senior Vice President and General Manager of the Editing, Servers & Storage (ESS) Product Group.
• Based in Nevada City, California, Martin Fry, Senior Vice President and General Manager of the Routing & Signal Management (RSM) Product Group.
• Based in Breda, The Netherlands, Marcel Koutstaal, Senior Vice President and General Manager of the Cameras Product Group.
• Based in Nevada City, California, Scott Murray, Senior Vice President and General Manager of the Live Production Solutions (LPS) Product Group.
• Based in Nevada City, California, Dave Perillo, Senior Vice President, Global Operations.

Additional members of the core leadership team, as well as further appointments within the extended management team, will be confirmed shortly.

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About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.

Grass Valley

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