Grass Valley Strengthens Visibility in the UK with CVP Group Strategic Partnership


In a move to generate further momentum and growth within its customer base in the United Kingdom, Grass Valley® announces an agreement with the UK-based CVP Group as a Broadcast Reseller of its camera, switcher, and server product lines. CVP Group is a unique reseller with 25 years of experience in broadcast and video production.

“We’re excited to partner with Grass Valley because it broadens the depth of the technologies that we can offer our customers here in the UK,” said Jon Fry, Sales Director at CVP Group. “To have access to Grass Valley’s breadth of solutions is hugely beneficial on many levels. It means our customers can significantly enhance their productions and their creativity, and it extends our product portfolio to accelerate our footprint in the UK market.”

CVP Group has hands-on experience with the products it sells. The company relies upon product specialists and five engineers across six locations in the UK, including Brentford, Soho, Studley, Cardiff, Preston, and Glasgow. CVP Group greatly benefits from the wide range of cameras, switchers, and servers that Grass Valley offers—enabling both companies to deliver highly efficient solutions across the value chain for these products.


“Drawing on CVP Group’s depth of knowledge and experience is of huge importance to us,” commented Said Bacho, Senior Vice President of EMEA, Grass Valley. “This partnership puts our customers in the UK within greater reach of our unique product portfolio—enabling them to significantly increase workflow efficiencies in the competitive broadcast market. The deal also aligns perfectly with our business strategy to increase our sales in the UK and drive new growth within the region.”

25 years of service
CVP Group is unique in the UK in that it is owned and managed by broadcast and professional video practitioners who have direct front-line user experience of the products they sell. Their passion and unparalleled understanding of the market has resulted in the creation of a highly focused organisation that has been structured to meet the needs of its customers exactly and comprehensively. Highly respected by all the manufacturers whose products it sells, CVP Group is one of the leading Broadcast and Professional  Video Solutions Providers in the UK and Europe, with a comprehensive UK sales and support infrastructure. It has hubs in London, the Midlands, Wales, the North and Scotland.

The strength of its partnerships with key manufacturers such as Sony, Panasonic and Canon extends its reach beyond the confines of the UK and means that its customers can rely on the highest levels of professional service and support wherever they are in the world.

CVP Group is able to draw on the unparalleled depth of knowledge and experience embodied in its four subsidiaries; Creativevideo, Mitcorp, Total Audio and Gearbox (rental). It has 8 Product Specialists and 5 full-time Service Engineers across 6 locations in the UK (Brentford, Soho, Studley, Cardiff, Preston and Glasgow). It is accredited not only as an Authorised Panasonic Repair Centre, but also as one of only 6 Sony Authorised Service Centres in the UK.


About Grass Valley
Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.