Grass Valley to Highlight File-Based Innovations for Live Production & Content Delivery


Utilzing the latest IT and IP technologies, Grass Valley™ is continuing to deliver complete solutions for its customers to develop efficient workflows for live production, news, and multi-platform playout, particularly catering to the need to supply content to the abundance of connected devices available.

At the upcoming 2012 IBC Exhibition in Amsterdam, Grass Valley will introduce new enhancements to its portfolio of cameras, slow-motion replay systems, production switchers, media servers, networked storage and, routing switchers.

Showcasing streamlined workflows, the latest features of the Grass Valley STRATUS™ Media Workflow Application Framework bring the power and flexibility of a service-oriented architecture for media creation and management in production environments. With GV STRATUS, Grass Valley can easily and regularly add new software components to preserve customers’ investments and help them leverage and upgrade to the most advanced content creation tools quickly and easily.


The latest version of GV STRATUS includes archive, conform, and metadata management enhancements. This functionality, when combined with ENPS, Octopus, or iNEWS newsroom computer systems, permits users to access all of their STRATUS tools within the NRCS—streamlining the entire news production process. These new tools also facilitate the unlimited sharing of clips and content creation tools between collaborative workgroups or individual users.

With its advanced codec, multi-format file support, and unparalled speed, Grass Valley EDIUS® is quickly becoming one of the dominant solutions among editors working in the digital news and professional video production industries, and is fully integrated with GV STRATUS. A new systemized version of EDIUS—EDIUS Elite—is specifically designed to provide comprehensive interoperability with the K2 Summit™ platform and GV STRATUS, enabling fast-turn production in environments such as news and studios.


EDIUS Elite, which is based on EDIUS Pro 6.5, will be demonstrated by Grass Valley at IBC, and has native support for raw footage captured with digital cinematography cameras, including those from RED Digital, as well as comprehensive 3D editing tools and 3D workflow support.

“We’re hearing from our customers that real value and flexibility are most important in the new products we offer, so that’s what you’ll see across all of our product lines at IBC,” said Jeff Rosica, Executive Vice President of Grass Valley. “Grass Valley has enjoyed a good year in the market; we’re getting stronger and penetrating more regions than ever before. We’re looking forward to a great show, filled with a few surprises that attendees will definitely want to come see for themselves.”