Grass Valley gets to the heart of innovation with new Core Technology initiative
Michael Cronk, Grass Valley’s VP of Core Technology, leads a team of some of the media industry’s most experienced and respected engineers. Embracing the ‘lean engineering’ philosophy of high performing companies, such as Amazon, Google, Netflix and Tesla, will enable Grass Valley to innovate faster, and at scale. This new agile R&D approach will deliver the common cores, platforms, engines and interfaces that add exceptional value across Grass Valley’s entire product range. The Core Technology initiative will set the direction for the Grass Valley portfolio and take a modern ‘build once, integrate to many’ approach in areas such as video processing, IP connectivity, cloud technologies and software-defined solutions.
“Our customers need forward thinking technology partners to help them meet the challenges of creating and delivering live and immersive content to all platforms with flexible and efficient workflows. As an R&D powerhouse in the industry we are committed to be the partner of choice by staying ahead of the curve and innovating not only the solutions we bring to market, but the way we actually create them,” said Michael Cronk, VP of Core Technology, Grass Valley. “This is one of the key advantages customers get from working with us. Most suppliers in our business are unable to commit R&D resources to a program of this nature the way Grass Valley can.”
The Core Technology initiative, which started its internal conception in 2016, will be part of the Grass Valley booth (#9.A01) at IBC 2018, where it is being applied to multiple Grass Valley products, including iTX, GV Flex and ICE. These market-leading implementations of common processing functionalities deliver unparalleled quality and capability with zero compromise on interoperability and reliability. Core Technology will be extended to more solutions across the Grass Valley portfolio in the coming months.
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.