Grass Valley Focuses on End-to-End Solutions for Live Production, News and Content Delivery at IBC2017
“It’s not enough to just show a bunch of products running independently—that’s not how our customers work. That approach applies to our presence at IBC as well as to how we interact with our customers every day in identifying their needs and designing solutions that address their individual situations,” said Jan-Pieter van Welsem, vice president sales and marketing, EMEA, Grass Valley. “Our mission of empowering our customers to create, control, and connect content wherever, however and whenever it is consumed is more than just a guideline, it’s how we do business. Our IBC stand is set up to help visitors dig deep, learn and find long-term solutions.”
While advances in content capture and workflow have opened new opportunities for broadcasters and content creators, they have also introduced a new set of challenges. 4K UHD has started to gain traction in the market for its ability to deliver much higher resolution images, but with it comes much more data to be managed and transported. High dynamic range (HDR) and wide color gamut (WCG) are also getting more attention in the market today, particularly because they deliver visual improvement that’s easy to distinguish and require comparatively smaller adjustments to the workflow. Grass Valley makes it possible for customers to move into these new formats at their own pace, ensuring future compatibility to preserve capital investments.
At the same time, broadcasters and content creators are finding a need to incorporate more types of content in a variety of formats, even from users themselves, and package it all in a way that it can be delivered seamlessly to any device at any time. Grass Valley’s social media content management, integration and multi-platform delivery solutions make that possible with minimal effort.
“Every operation is different in scope and scale, so we have developed a portfolio that offers a range of levels,” added van Welsem. “Whether you are a large network, a national arena, a local affiliate, a university, a house of worship or something in between, you’ll find solutions that fit into your budget and deliver the capabilities you need.”
In addition to the real-world demonstrations taking place on the stand, Grass Valley will be participating in other IBC activities and initiatives. Grass Valley is supplying cameras, IP routers, multiviewing and playout equipment and will be presenting at the IBC IP Showcase throughout the event to demonstrate real-world IP interoperability based on SMPTE ST 2110 and AMWA NMOS specifications.
Grass Valley also is working with Net Insight and Calrec to demonstrate plug-and-play WAN-based IP remote production capability. The solution, which features Grass Valley’s Direct IP live concept with an LDX 86 Series camera sending IP signals compressed in J2K with SMPTE 2022-6 to a Grass Valley XCU, will be shown daily at Net Insight’s stand 1.B40.
For more information about what Grass Valley will be introducing at IBC, please visit www.grassvalley.com or stop by and see us at stand 1.D11.