Grass Valley Crowns a Year of Leadership Through Collaboration with IABM Award Win

Grass Valley’s president Tim Shoulders commented: “The broadcast industry is moving toward software-based solutions and pay-as-you-go environments, and our customers need partners that make this transition easier for them. A collaborative approach is central to extending our portfolio and facilitating pre-certified interoperable solutions that help our customers succeed in this new market landscape. We’ve made this is a strategic priority going forward, to work more with other vendors and deliver best-in-breed workflows.”

Grass Valley’s president Tim Shoulders commented: “The broadcast industry is moving toward software-based solutions and pay-as-you-go environments, and our customers need partners that make this transition easier for them. A collaborative approach is central to extending our portfolio and facilitating pre-certified interoperable solutions that help our customers succeed in this new market landscape. We’ve made this is a strategic priority going forward, to work more with other vendors and deliver best-in-breed workflows.”

The launch of the GVTA in April 2019 laid down a clear marker for Grass Valley’s commitment to greater collaboration across the industry.  The alliance, whose members now include ChyronHego, Frankly Media, Net Insight, RT Software and Telemetrics, drives integration at the development level to ensure seamless interoperability, helping customers simplify the purchasing process. The program also provides access to a wide range of systems and solutions that result from integrations with Grass Valley workflow components.

As a pioneer in the industry transition to open standards-based IP, Grass Valley is a strong advocate for standards and interoperability through organizations like SMPTE and AIMS. The company is at the forefront of remote/at-home IP live production, pushing the boundaries through partnerships with other innovators. 2019 saw a number successful ultra-high bandwidth tests with technology partners like IMG and CenturyLink. The trials show the robustness of Grass Valley’s unique DirectIP workflow, which is capable of delivering signals directly from cameras to remote production locations over distances of more than 12,000 miles.

Shoulders added: “Leading through collaboration is a key priority for Grass Valley. It’s something we’re passionate about and believe is good for the vendor community – and more importantly, for our customers.”