Grass Valley Appoints Said Bacho as Senior Vice President for Europe, Middle East, and Africa (EMEA)

Said Bacho looks to extend presence in Middle East and deliver sales growth across all product lines in emerging markets

Grass Valley® today announced the appointment of Said Bacho as Senior Vice President EMEA. Bacho will have overall responsibility for strategy and business leadership across the region, with particular emphasis on increasing the company’s presence in the Middle East & emerging markets in EMEA. Based at Grass Valley’s office in Stockley Park, London, UK, Bacho brings over 20 years’ industry experience and expertise to the company, particularly having previously worked with companies operating across the Middle East & South Asia.

“The TV landscape, particularly across EMEA, continues to evolve at a rapid pace, and our customers increasingly turn to us to help streamline their operations and increase efficiency when deploying new services,” said Tim Thorsteinson, President and CEO of Grass Valley. “I am delighted to welcome Said to Grass Valley and to have his experience on board as we seek to widen our reach across the Middle East & emerging markets in EMEA. Said has a vast knowledge of the region and is hugely respected among his industry peers. He is a welcomed addition to our leadership team.”

Bacho joins Grass Valley from Harris Broadcast, where he served as VP, Middle East and South Asia since 2005, winning numerous company awards during his tenure. Among his responsibilities were leading sales, services, marketing, and operations activity in 30 countries across Eurasia, North Africa, the Gulf, CIS, & Indian subcontinent, effectively evaluating and activating business opportunities for developed and emerging markets while establishing and managing strategic partnerships, key accounts, and channels. Prior to his role at Harris, Bacho managed Pinnacle Systems’ business in MENA, and worked at TekVideo and Future Television in sales & technical roles respectively.


“I’m extremely excited to be joining Grass Valley at this time. As well as working with a long-established customer base across EMEA that includes some of the most well-known names in the industry, I’m eager to establish a wider presence in new markets across all product lines,” added Said Bacho. “With a powerful portfolio of end-to-end solutions, and a talented leadership team in place, I’m looking forward to a long and successful future with Grass Valley.”

About Grass Valley
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you’re watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you’re watching Grass Valley at work in today's connected world.