Grass Valley Appoints New VP in the Asia Pacific Region

Andy Srinivasan, Vice President Grass Valley, in the Asia Pacific (APAC) region.

Continuing to strengthen its staff with key hires to support new growth in emerging markets, Grass Valley™ has named Andy Srinivasan as its new Vice President in the Asia Pacific (APAC) region.

Based in Singapore, Srinivasan will assume the responsibility of General Manager of the South Asia Region as well  for developing and implementing a series of strategic initiatives for the company aimed at widening and deepening its engagement in Asia.

“We are delighted to have such an experienced executive joining us,” said Andrew Sedek, Senior Vice President for Grass Valley’s Asia Pacific region. "With his expertise in Asia, we will be able to ensure a successful future for Grass Valley and our customers across the entire region."


A 30-year veteran of the Asian market, Srinivasan has distinguished himself by successfully managing sales, customer support and turnkey service solutions across the region. In addition he has established development centers in Asia for services, engineering and product design.

Prior to joining Grass Valley, Srinivasan performed well in a variety of senior management roles in the APAC region. He served as Senior Corporate Director and Head of Asia Pacific Storage business at Sun Microsystems in Singapore and at StorageTek as Regional Managing Director for Asia.


“The Broadcast industry is in an exciting phase of change and growth in the Asia Pacific region and I am very happy to be associated with an industry leader like Grass Valley.” said Srinivasan.

Srinivasan holds a MBA degree from The Indian Institute of Management, at Ahmedabad, India and completed the AMP program at Harvard Business School, in the U.S.

About Grass Valley
With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance.  With a full range of products and services supporting many of the world's most high-profile live events, Grass Valley offers the most comprehensive portfolio of software, services and IT infrastructure. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction IT facilities, independent video professionals, as well as emerging content creators and distributors providers of broadband, telecommunications, and transmission services.  When you’re watching news, sports, or entertainment programming, whether on a TV, the web, or a mobile phone, you’re watching Grass Valley at work in the connected world.