Grass Valley Appoints André Fischer as Regional Director for Central Europe

André Fischer, Regional Director, Central Europe: 20 years of broadcast sales and management experience in Germany

Grass Valley® today announced the appointment of André Fischer as Regional Director, Central Europe, effective October 1, 2013. Fischer will be based in Munich, Germany and will assume responsibility for regional sales and market share growth in DACH, Eastern Europe and the Baltic regions. Fischer brings a wealth of industry knowledge and leadership skills to Grass Valley, with over 20 years of sales and management experience within the broadcast industry to his credit.

“As we continually look for new ways to grow our business throughout Europe, Middle East, & Africa, it is a pleasure to welcome André to the Grass Valley team,” said Said Bacho, Senior Vice President EMEA, Grass Valley. “With such an outstanding level of accomplishments with several leading technology companies, André has a valuable skillset in place to not only strengthen our business in Central Europe, particularly in Germany, but also generate growth and new customers across all our product lines.”

Fischer joins Grass Valley from Step2e Broadcast, where he served as Director of Sales. In his position there, he was responsible for sales, marketing and pro services. Prior to his post at Step2e he served as Director of Sales for DAVID Systems, where he managed several tier-one accounts. Prior to that, André was Director of Channel Sales in EMEA and India at Grab Networks and held senior regional sales positions at Pinnacle Systems and Fast Multimedia for several years.


“With the most sophisticated end-to-end solutions on the market today and Grass Valley's vast knowledge of broadcast technologies, this is a great opportunity to head up a regional sales team within a company that is recognized as a market leader,” said Fischer. “I look forward to helping define our strategy in Central Europe and providing customers with the necessary and forward-thinking toolsets they need to give their viewers the best quality experience possible.”
Fischer holds a degree in Computer Science and Economy from Duisburg / Essen University in Germany.

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley's product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley's next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.