Grass Valley and SAM Present the Broadcast Industry’s Most Comprehensive Portfolio of Content and Media Technology at NAB2018

Combined Grass Valley and SAM Present the Broadcast Industry’s Most Comprehensive Portfolio of Content and Media Technology

NAB Show attendees will learn about combined product lines and long-term strategy

Approximately five weeks after Belden Inc. completed its acquisition of Snell Advanced Media (SAM), Grass Valley, a Belden Brand, is making big strides to combine SAM products and technology into its solution offering. The expanded Grass Valley portfolio leverages the best innovation and expertise from each company to give customers the ultimate in selection and service.

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At NAB2018 Show, Grass Valley will highlight how the move has created a market-leading supplier with more resources and technology that will benefit professionals in embracing the exciting changes occurring throughout the broadcast industry.

“We acquired SAM to create a proven portfolio that helps our customers strengthen their operations,” stated Tim Shoulders, president, Grass Valley. “We have no plans to announce any additional acquisitions at NAB or in the near future. Our focus right now is to complete our product and solution integration strategy and deliver a superior level of service to our customers. While there has been some speculation about further consolidation in the market, it is not currently a focus for Grass Valley.”

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At NAB, visitors to the Grass Valley booth, SL106, will see offerings from both the Grass Valley and SAM portfolios organized by key application areas; live production, news, content delivery and networking. The booth also will include a dedicated camera stage and a unique “Discovery Zone” that will feature a series of self-guided virtual tours of technology topics. A hospitality booth, SL1805, is located close by to serve as a spacious, relaxing meeting space for customers to meet with sales people, product managers and executives; gain insights about the acquisition; or network with peers.

Combined Grass Valley and SAM Present the Broadcast Industry’s Most Comprehensive Portfolio of Content and Media Technology

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“Hard work is being done behind the scenes to ensure that our customers get the maximum benefit out of this acquisition as fast as possible,” added Shoulders. “As former SAM products are rebranded as Grass Valley, we are assuring interoperability and extending in-region support for all users. We are excited about getting to NAB to showcase our extended capabilities—when you bring two leaders together like this, it’s a win for everyone.”

About Grass Valley 
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile devices.
 
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc.

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