Goran Hantschel leaves Sony Professional


Goran Hantschel, Commercial Director, Professional and Territory Head Germany at Sony Professional Europe and Head of AV Media Sales, has decided for personal reasons to leave the company at the end of this year.

Since joining Sony in 2005, Hantschel has contributed to the success of the company, both in local and in key European positions as Country Manager Professional in Austria, Country Manager Professional in Germany, and most recently as Sales Director AV / Media Channel Europe.

In these roles, he was able to revitalize the Sony Professional business in Germany and to bring it back onto the path of success. Hantschel contributed to sell the first HD OBVans with Sony technology to public service broadcasters in Germany and he supported the widespread of the Sony XDCAM news and acquisition format decision of many major market participants. Hantschel has also opened up new business areas successfully, such as the first IT-based newsroom installation in theGerman-speaking area and the realignment of the distribution channel into strategic key accounts.


"I am very grateful with Goran Hantschel for its exceptional strategic expertise, his tireless efforts and his valuable contribution as a colleague in the European management team. I also wish him all the best for his future and continued success, " said Katsunori Yamanouchi, vice president, Sony Professional Solutions Europe".