Genelec reveals star talent in Chinese ‘Performance Store’

The concept has proved hugely popular with customer flow reaching 120,000 in the first
month of opening followed by 200,000 in the second month. On the Store Member’s Day,
performance waiting time exceeded three hours! Much of the popularity is attributed to the
superlative quality of the Genelec audio experience that forms an integral part of the concept.
From the outset the brief was to deliver the best possible sound, both for the audience and
the performers, for which a Genelec solution was chosen throughout.

"Genelec is widely known throughout the professional audio industry,” remarked Mr Zhang
Hongxu, head of market operations at Mida Performance Store. “A great many albums are
recorded and mixed using Genelec. There are vast numbers of people that secretly harbour
the soul of a singer but it’s difficult for ordinary consumers to experience a professional
environment and facilities. Our aim is to bring a truly professional experience to ordinary
people, to allow all music lovers to enjoy a high-end performance.”

The store covers an area of about 50 square meters including the stage, audience area and
the bar. After careful consideration of the layout, traffic flow, and the crosstalk from other
areas in the store, the engineers from Mida and Genelec China selected a pair of Genelec
1032Cs as the main loudspeakers flown either side of the stage, supplemented by five
4030Cs to provide extended coverage across the rest of the audience and bar area, plus a
further four 4030Cs for stage foldback.

Mr Zhang Hongxu is thrilled with the results: “Our goal from the outset was to allow ordinary
people to enjoy the same experience as professional singers, and let the audience enjoy
professional quality sound. We’ve achieved all of this thanks to Genelec, and the popularity
of the venue since the store opened proves that the public agrees with us.”

About Genelec
Since the founding of Genelec in 1978, professional audio loudspeakers have been at the core of the business.
An unrivalled commitment to research and development has resulted in a number of industry firsts and
established Genelec as the industry leader in active loudspeakers. Forty years later Genelec loudspeaker
products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size,
as well as the ability to adapt to the acoustic conditions of the listening environment. Genelec customers receive
paramount support in the field, from acoustical advice and calibration services to technical service and long
product life span. Buying a Genelec product is a secure long-term investment in outstanding and reliable audio
reproduction.