Genelec Names Frequency Sales Manufacturer’s Representative for Illinois and Wisconsin

Chicago-based firm will work closely with Genelec sales personnel to strengthen relationships and market share in the region

Genelec Inc., the U.S. subsidiary and distributor for Genelec Active Monitors, announces the appointment of Chicago-based firm Frequency Sales as manufacturer’s representative for its professional products, serving Illinois and Wisconsin. Company Founder and President Gene Williams and the rest of his team will work closely with Genelec U.S. sales personnel in spearheading Genelec sales and increasing market share in the region.

Paul Stewart, East Coast Sales Manager for Genelec Inc., commented, “We are very pleased to have Frequency Sales come on board as our new manufacturer’s rep for Illinois and Wisconsin. Frequency Sales brings both a great team and a proven track record to the table, and they will serve our brand well. We feel their organization will strengthen our sales relationships in that region by adding great care to our dealer base as well as to Genelec end users. We look forward to working with the Frequency Sales team and hitting the road together.”

Gene Williams states, “We are extremely excited to be working with Genelec, the premier brand of Active Monitors. We look forward to working closely with Genelec to expand not only the market share, but also the awareness of the great technologies Genelec has to offer.”


Frequency Sales, LLC is a manufacturers representation firm that was created out of a passion for audio technology and a drive for sales success. Frequency Sales is committed to offering only the best representation for the best that the audio market has to offer. Frequency Sales specializes in covering the Illinois and Wisconsin markets where our relationships run deep and are rooted in trust and based on mutual success. With over a decade of audio and sales experience under our belt we are confident that we can help your organization exceed your objectives.

Genelec, the pioneer in Active Monitoring technology, is celebrating over 35 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.