Genelec Appoints William Maynard Territory Manager, West Coast

Genelec Appoints William Maynard Territory Manager, West Coast

Genelec, the leader in active monitoring technology for over 35 years, announces the appointment of industry veteran William Maynard to the position of Genelec Territory Manager, West Coast. The announcement was made by Will Eggleston, Genelec Inc. Marketing Manager, and further underscores Genelec’s West Coast presence while reflecting the company’s ongoing commitment to providing both professional and music markets with high-quality, up-to-date monitoring solutions. Maynard will report to Lisa Kaufmann, Genelec Inc. Managing Director, and work closely with Paul Stewart, Genelec Inc. Eastern Territory Sales Manager, on new and ongoing sales initiatives.  

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In his new position, Maynard will focus on driving sales for Genelec on the west coast and managing, motivating, supporting and expanding, where needed, the Genelec dealer base in California. In addition, he will increase end-user awareness, work with independent reps and gather data and filter feedback to Genelec’s Marketing Department. These duties will involve interfacing with the entire customer base: reps, dealers and especially end users. Special focus will be placed on representing Genelec in such vital marketplaces as the Southern California studio and post-production scene. Maynard is also fluent in Spanish, which will help him serve the notably bilingual Southern California market.   

Prior to joining Genelec, William Maynard has had a rich history in the music industry. His experience with music retail started in 1995 at Guitar Center and later moved on to West L.A. Music, where he was commissioning studios together and managing pro accounts such as E! Entertainment and Fox Sports, to name a few. In 2000, William became West Coast Product Specialist for Twelve Tone Systems, also known as Cakewalk/Sonar. In 2005 he worked with Jan-Al Cases, designing and selling flight cases for music tours and managing Pro Audio dealers. In 2010 he started with Solid State Logic as a product support specialist, which quickly grew in a Regional Sales Manager for Latin America.    

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Commenting on Maynard’s appointment, Will Eggleston stated, “William has a rich history and unique skill set. With years of experience with both pro and retail, William has the opportunity to benefit both Genelec dealers and reps alike. We look forward to working alongside him and continue to increase our West Coast presence in all the markets that we serve.”

Genelec, the pioneer in Active Monitoring technology, is celebrating over 35 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.

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